The wealth of indigenous gastronomy in the Republic of Croatia is reflected through its regional diversity. Due to its diversity, the indigenous cuisine significantly contributes to the development of tourism and the positioning of the Republic of Croatia on the global map of gastronomic destinations. By implementing local dishes, gastronomic stories, and culinary experiences into the tourist offer, it contributes to the preservation and revitalization of local traditions and the economic development of rural areas, enriching the experience for visitors. Destination management companies increasingly recognize authentic and local cuisine as the main motive for tourist travel and use it as a base for creating added value to their products. The aim of the final paper is to explore the role of indigenous gastronomy in creating added value to the products of destination management companies. Indigenous gastronomy is a valuable resource that, with proper management and promotion by destination management companies, can become a key element of high added value in the tourist offer. Destination management companies must be ready to respond to challenges in valorizing the indigenous gastronomic offer, such as preserving authenticity, standardizing quality, and managing mass tourism, collaborating with the local community, and educating the local population on the importance of preserving intangible cultural heritage. By preserving and promoting its resources, the Republic of Croatia can strengthen its position on the global tourist scene, thereby attracting tourists whose travel motivation is inspired by authentic, rich, and high -quality gastronomic experiences.