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undergraduate thesis
UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA
Split: University of Split, 2024. urn:nbn:hr:228:164321
Pofuk, Nikolina
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Pofuk, N. (2024). UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:164321

Pofuk, Nikolina. "UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:164321

Pofuk, Nikolina. "UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:164321

Pofuk, N. (2024). 'UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:164321

Pofuk N. UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA [Undergraduate thesis]. Split: University of Split; 2024 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:164321

N. Pofuk, "UTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:164321

Metadata
TitleUTJECAJ REFERENTNE GRUPE NA PONAŠANJE POTROŠAČA
Title (english)THE INFLUENCE OF THE REFERENCE GROUP ON CONSUMER BEHAVIOR
AuthorNikolina Pofuk
MentorMario Dadić (mentor)
Committee memberKatarina Blažević Miše (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je „Utjecaj referentne grupe na ponašanje potrošača“. Referentne grupe igraju značajnu ulogu u oblikovanju ponašanja potrošača. Potrošači često traže potvrdu i podršku od svojih referentnih grupa, što čini ove grupe važnim faktorom u oblikovanju tržišta. Referentne grupe mogu oblikovati mišljenja i stavove potrošača prema proizvodima, uslugama ili markama. Ako referentna grupa podržava određeni proizvod, vrlo je vjerojatno da će se i članovi te grupe pozitivno odnositi prema istom. Dakle, ukoliko prijatelji vole određenu marku, osoba će vjerojatno kupiti isti proizvod. Važno je razumjeti utjecaj referentnih skupina na ponašanje potrošača kako bi se proizvodi ili usluge bolje prodali.
Abstract (english)
The topic of this final thesis is "The influence of the reference group on consumer behavior". Reference groups play a significant role in shaping consumer behavior. Consumers often seek confirmation and support from their reference groups, which makes these groups an important factor in shaping the market. Reference groups can shape consumers' opinions and attitudes towards products, services or brands. If the reference group supports a certain product, it is very likely that the members of that group will also have a positive attitude towards it. So, if friends like a certain brand, the person is likely to buy the same product. It is important to understand the influence of reference groups on consumer behavior in order to sell products or services better.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:164321
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-08-23 12:34:22