prikaz prve stranice dokumenta ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z
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undergraduate thesis
ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z
Split: University of Split, 2024. urn:nbn:hr:228:180304
Perić, Božena
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Perić, B. (2024). ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:180304

Perić, Božena. "ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:180304

Perić, Božena. "ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z." Undergraduate thesis, University of Split, 2024. https://urn.nsk.hr/urn:nbn:hr:228:180304

Perić, B. (2024). 'ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:180304

Perić B. ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z [Undergraduate thesis]. Split: University of Split; 2024 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:180304

B. Perić, "ANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z", Undergraduate thesis, University of Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:228:180304

Metadata
TitleANALIZA KORIŠTENJA M-TRGOVINE KOD GENERACIJE Y I GENERACIJE Z
Title (english)ANALYSIS OF THE USE OF M-STORE BY GENERATION Y AND GENERATION Z
AuthorBožena Perić
MentorMario Dadić (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
(Department of Management, Trade and Tourism)
Split
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Trgovina je djelatnost koja od svog nastanka napreduje bez prestanka. Od tradicionalne trgovine koja je počela razmjenom dobara, pa se pojavom novca pretvorila u prodaju, razvila se do suvremene trgovine. Suvremena trgovina ne iziskuje fizički oblik prodavaonice, sa prodajnim osobljem i kupcem uživo, nego se odvija putem interneta. Tako je razvojem interneta, softvera, preglednika, došlo do nastanka e-trgovine koja se odvija uz pomoć interneta, preko računala i laptopa. Još jedna stepenica više za trgovinu općenito je pojava m-trgovine. M-trgovina se može dogoditi na bilo kojem mjestu i u bilo koje vrijeme, preko mobilnih uređaja. Uz pomoć literature i anketnog upitnika, istraženi su odnosi potrošača, točnije generacija Z i Y, prema m-trgovini.
Abstract (english)
Trade is an activity that has been progressing non-stop since its inception. From a traditional form of trade that began with the exchange od goods, and which with the advent of money turned into selling, it has envolved to a modern trade. Modern trade does not require a physical form of store, with sales staff and live customer, but takes place online. Thus, with the development of the Internet, software, browsers, e-commerce was created which, with the help of the Internet, takes place on computers and laptops. Another step up for trade in general is the emergence od m-commerce. M-commerce can happen anywhere and at any time, via mobile devices.With the help of literature and a survey, the attitudes of consumers, more precisely generations Z and Y, towards m-commerce were explored.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:180304
Study programmeTitle: Trade and Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-08 08:54:19