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undergraduate thesis
UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU
Split: University of Split, 2019. urn:nbn:hr:228:374151
Peroš, Tonka
University of Split
University Department of Professional Studies

Institutional repository: Repository of University Department of Professional Studies

Cite this document

Peroš, T. (2019). UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:374151

Peroš, Tonka. "UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:374151

Peroš, Tonka. "UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:374151

Peroš, T. (2019). 'UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU', Undergraduate thesis, University of Split, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:228:374151

Peroš T. UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:228:374151

T. Peroš, "UTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:374151

Metadata
TitleUTJECAJ MEDIJA I VIRTUALNOG SVIJETA NA PRODAJU
Title (english)OF MEDIA AND VIRTUAL WORLD INFLUENCE ON SALES
AuthorTonka Peroš
MentorMARIO DADIĆ (mentor)
Committee memberGORAN ĆORLUKA (član povjerenstva)
Committee memberIVANA PLAZIBAT (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu definira se utjecaj medija te virtualnog svijeta na prodajni proces u poslovanju trgovačkih društava. U kontekstu virtualnog svijeta, sve veću ulogu imaju društvene mreže koje predstavljaju moćan alata za promociju i prodaju proizvoda. Najpoznatije i najzastupljenije društvene mreže u Republici Hrvatskoj su Facebook i Instagram, dok se na globalnom tržištu (posebice na području Japana i Sjedinjenih Američkih Država) dodatno ističe Twitter. U ovom radu prikazani su načini na koje mediji vrše reklamu i oglašavanje određenog proizvoda te kako se vrši prodaja putem društvenih mreža.
Abstract (english)
This document defines media and virtual world influence on the sales process in the business of the company. In context of the virtual world, increasing role is attributed to the social networks which represent powerful tool in products sales and promotion. The best known and most common social networks in Republic of Croatia are Facebook and Instagram, while on global market (especially on Japan and United States of America territory) additional emphasize is on Twitter. This paper presents the ways how the media perform products promotion and advertising and how sales is performed through social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:374151
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-29 13:34:05