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master's thesis
Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi"
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2019. urn:nbn:hr:151:362445
Holeš, Dubravko
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Holeš, D. (2019). Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi" (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:362445

Holeš, Dubravko. "Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:362445

Holeš, Dubravko. "Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:362445

Holeš, D. (2019). 'Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi"', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:362445

Holeš D. Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi" [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:151:362445

D. Holeš, "Marketing splet na primjeru branda "Dobro - trajni mesni proizvodi"", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:362445

Metadata
TitleMarketing splet na primjeru branda "Dobro - trajni mesni proizvodi"
Title (english)Marketing mix on the example of the "Dobro - dry-cured meats"
AuthorDubravko Holeš
MentorIgor Kralik (mentor)
Committee memberKrunoslav Zmaić (predsjednik povjerenstva)
Committee memberTihana Sudarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Diplomski rad analizira pojam marketinški splet. Ciljevi rada su bili definirati pojam marketinški splet, analizirati marketinški splet brenda ''Dobro - trajno mesni proizvodi'' i provesti istraživanje o pogledu potrošača na brend. Pojam marketinški splet predstavlja kombinaciju elemenata koji se koriste za istovremeno postizanje ciljeva poduzeća, zadovoljavanje potreba i želja ciljnih tržišta.
Abstract (english)
Thesis analyses the concept of the marketing mix. The goals of the work were to define the concept of the marketing web, analyze the marketing network of the brand ''Dobro - dry cured meat products" and conduct research on the consumer's view of the brand. The concept of marketing mix is a combination of elements that are used to simultaneously achieve the objectives of the company, meeting the needs and desires of the target market
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:362445
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2019-07-23 10:33:48