prikaz prve stranice dokumenta Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda
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master's thesis
Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2023. urn:nbn:hr:151:145590
Dragić, Danijela
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Dragić, D. (2023). Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:145590

Dragić, Danijela. "Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:151:145590

Dragić, Danijela. "Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:151:145590

Dragić, D. (2023). 'Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:145590

Dragić D. Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2023 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:151:145590

D. Dragić, "Primjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:151:145590

Metadata
TitlePrimjena partnerskog marketinga u plasiranju poljoprivredno-prehrambenih proizvoda
Title (english)Application of affiliate marketing in agricultural food products and services
AuthorDanijela Dragić
MentorIgor Kralik (mentor)
Committee memberJelena Kristić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2023-12-05, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Primjena partnerskog marketinga u plasiranju poljoprivredno prehrambenih proizvoda i usluga može biti vrlo korisna i učinkovita strategija. Digitalni marketing omogućuje poljoprivrednicima i proizvođačima hrane da dosegnu veći broj potrošača, povećaju svijest o svojim proizvodima i ostvare veći profit. Korištenjem online kanala kao što su web stranice, društveni mediji, e-pošta i pretraživači, mogu ciljati specifičnu publiku i pružiti relevantne informacije o svojim proizvodima. Putem affiliate ili partnerskih programa i mreža, poljoprivrednici mogu uspostaviti suradnju s relevantnim web stranicama, blogerima, influencerima i drugim partnerima koji će promovirati njihove proizvode u zamjenu za proviziju na ostvarene prodaje. Ovo može pružiti dodatnu vidljivost i preporuke za proizvode, što može rezultirati povećanjem prodaje. Ključni koraci za uspješnu primjenu digitalnog i affiliate marketinga u plasiranju poljoprivredno prehrambenih proizvoda uključuju: pravilno pozicioniranje proizvoda na tržištu, izrada kvalitetnog web mjesta i sadržaja, ciljano oglašavanje putem digitalnih kanala, suradnju s relevantnim affiliate partnerima, praćenje rezultata i kontinuirano prilagođavanje marketinške strategije prema potrebama ciljane publike...
Abstract (english)
The application of partner marketing in the marketing of agricultural food products and services can be a very useful and effective strategy. Digital marketing allows farmers and food producers to reach more consumers, increase awareness of their products and make more profits. By using online channels such as websites, social media, email and search engines, they can target specific audiences and provide relevant information about their products. Through affiliate or partner programs and networks, farmers can establish cooperation with relevant websites, bloggers, influencers and other partners who will promote their products in exchange for a commission on sales. This can provide additional visibility and product recommendations, which can result in increased sales. The key steps for the successful application of digital and affiliate marketing in the marketing of agri-food products include: proper positioning of the product on the market, creation of a quality website and content, targeted advertising through digital channels, cooperation with relevant affiliate partners, monitoring of results and continuous adjustment of the marketing strategy according to needs target audience...
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:145590
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2024-03-11 12:41:21