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master's thesis
Uloga i važnost interneta pri marketinškim aktivnostima
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2016. urn:nbn:hr:151:529608
Zelić, Sandra
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Institutional repository: Repository of the Faculty of Agrobiotechnical Sciences Osijek

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Zelić, S. (2016). Uloga i važnost interneta pri marketinškim aktivnostima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:529608

Zelić, Sandra. "Uloga i važnost interneta pri marketinškim aktivnostima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:529608

Zelić, Sandra. "Uloga i važnost interneta pri marketinškim aktivnostima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:529608

Zelić, S. (2016). 'Uloga i važnost interneta pri marketinškim aktivnostima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:529608

Zelić S. Uloga i važnost interneta pri marketinškim aktivnostima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2016 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:151:529608

S. Zelić, "Uloga i važnost interneta pri marketinškim aktivnostima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:151:529608

Metadata
TitleUloga i važnost interneta pri marketinškim aktivnostima
Title (english)The role and importance of the internet in marketing activities
AuthorSandra Zelić
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić
Committee memberTihana Sudarić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2016-02-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Internet je postao osnovna platforma za sve načine marketinga. Oglašavanje, prepoznavanje na tržištu, pozicioniranje pa i prodaju. Uvođenje e –poslovanja u poslovanje poduzeća, dovodi do povećanja vidljivosti tvrtke na tržištu, stjecanje stalnih ali i novih kupaca, ostvarivanje novih poslovnih suradnji, a sve to puno brže i jednostavnije nego prije. Postojanje na društvenim mrežama, kvalitetna i pregledna web stranica, stalna komunikacija s kupcima ostavljaju dojam kako je poslovni subjekt ozbiljan, stvara se povjerenje kupca prema prodavaču i rezultat jedugotrajna suradnja od koje korist imaju obadvije strane. Činjenica je da se bez interneta danas ne može i potrebno je uz marketinške strategije i financije za marketinške aktivnosti ulagati i u e- poslovanje. Poljoprivreda je djelatnost koja prati trendove i ide u korak s njima, tako da nema prepreka koje bi ograničavale poljoprivredne proizvođače da se odluče na e- poslovanje. Preduvjeti postoje, bitna je dobra volja i rezultati će brzo biti vidljivi. Neki proizvođači već su prepoznali koristi e- poslovanja i uveli su ga kao primarno ili dodatno sredstvo za povećanje prodaje. Kupci su pristuni na internetu i traže proizvode koji će zadovoljiti njihove potrebe, a na poslovnim subjektima je da to iskoriste
Abstract (english)
The Internet has become a basic platform for all methods of marketing. Advertising, recognition in the market and the positioning and sale. The introduction of e -business in business enterprises, leads to increasing visibility of the company in the market, the acquisition of current as well as new customers, establishing new business cooperation, much faster and easier than before. The existence of social, quality and transparent website, constant communication with customers leaving the impression that it is a serious business entity, creates the confidence of the buyer to the seller and the result is long-term cooperation that can benefit both sides. The fact is that is impossible without the Internet today so it is necessary to do marketing strategy and to invest finances for marketing activities in e-business. Agriculture is an activity that follows the trends and keep up with them, so that there are no obstacles that could limit farmers to decide for e-business. Preconditions exist, so there is an essential good will and the results will soon be visible. Some manufacturers have already recognized the benefits of e-commerce and introduced it as a primary or additional means to increase sales. Customers exist on the Internet and look for products that will satisfy their needs, and on producers are that they take advantage of.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:529608
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-03-03 11:13:34