This paper explores the critical role parents play in mediating their preschoolers’ digital consumption in the contemporary digital age. With the rapid advancement of technology and the increasing prevalence of digital media, children are being exposed to digital devices at an increasingly younger age. This study aims to understand and explain how sudden digitalization affects families, parenting and overall child development, in addition to what strategies parents employ to manage their children’s media consumption in this new digital era. Literature review and research of articles combining quantitative survey data and qualitative interviews reveal that parents use a variety of methods such as: joint viewing ("co viewing"), restrictions and implementation of clear rules related to time limits and media content, or indirect exposure of the child to media content ("background television") - each of which has its own implications for the development of the child and their media literacy. The results suggest that while parents are aware of the potential benefits and risks associated with children's use of digital media, they often struggle to strike a balance between allowing independent exploration and ensuring safety online. The paper emphasizes the importance of developing media literacy and supporting parents in the digital age so that both parents and children can approach the analysis and consumption of media content with critical thinking. Therefore, a new approach to education in the digital age is necessary and requires active parental mediation in the use of media content, such as a conversation about the content that will be watched together with the child, a discussion on the topic of which content is suitable for the child and which is not and why, as well as interpretation of the content they watched together and the child's understanding of it. All mentioned guidelines are suggested by experts to parents and educators in order to improve their own parenting in the age of constant media distraction.