prikaz prve stranice dokumenta Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"
Access restricted to students and staff of home institution
master's thesis
Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"
Dubrovnik: University of Dubrovnik, 2020. urn:nbn:hr:155:663221
Viskić, Marija
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Viskić, M. (2020). Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM" (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:663221

Viskić, Marija. "Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:663221

Viskić, Marija. "Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:663221

Viskić, M. (2020). 'Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"', Master's thesis, University of Dubrovnik, accessed 27 March 2025, https://urn.nsk.hr/urn:nbn:hr:155:663221

Viskić M. Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM" [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2025 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:155:663221

M. Viskić, "Istraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:663221

Metadata
TitleIstraživanje zadovoljstva korisnika proizvoda/usluga poduzeća "DM"
Title (english)The Research of Customer Satisfaction with Products/Services of Company "DM"
AuthorMarija Viskić
MentorBarbara Puh (mentor)
Committee memberIvana Pavlić (predsjednik povjerenstva)
Committee memberAna Portolan (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2020-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U vrijeme suvremenog marketinga poduzeća veliku važnost pridodaju marketinškom istraživanju kako bi utvrdili zadovoljstvo svojih potrošača. Zbog sve većeg i bržeg širenja dobrog ili lošeg glasa poduzeća provode marketinško istraživanje kako bi se što više približili potrošačima, a i kako bi spoznali prednosti i nedostatke poduzeća. Potrošači su ključ uspjeha svakog poduzeća stoga je potrebno dobro poznavati njihove potrebe i želje, preferencije i percepcije, ponašanje i stavove. Bez njih nije... More moguća daljnja prodaja i proizvodnja, nisu moguća širenja na nova tržišta kao ni izgradnja lojalnih ili novih korisnika. Glavni fokus stavlja se na potrošača nudeći vrijednost u svrhu zadovoljstva. Tema diplomskog rada je zadovoljstvo potrošača drogerijom Dm kao vodećom kompanijom u kategoriji drogerijskih lanaca na domaćem tržištu. U radu je predstavljeno poduzeće Dm, poslovanje i povijesni razvoj, vizija, misija i ciljevi, konkurencija i pozicija poduzeća Dm na domaćem tržištu. U empirijskom dijelu rada prikazani su rezultati provedenog istraživanja s ciljem da se utvrdi zadovoljstvo potrošača drogerijom Dm. Na temelju rezultata može se zaključiti da je drogerija Dm lider u kategoriji drogerija na domaćem tržištu i da su njegovi potrošači zadovoljni sa vrijednošću koju dobiju kupnjom proizvoda i usluga. Less
Abstract (english)
In the time of modern day marketing companies give great attention to market research in order to establish the satisfaction of their consumers. Because good and bad reputations are spreading ever faster, companies are conducting market research in order to reach their consumers as much as they can, but also to find out what are their own advantages and failings. Consumers are the key to success of every company, so it is required to be well acquainted with their needs and wishes,... More preferences and perceptions, behaviour and attitudes. Without knowing them further sale and production is not possible, neither are expansions to new markets, nor the creation of loyal or new users. The main focus is placed on the consumer by offering value in the purpose of pleasure. The topic of the thesis is the satisfaction of consumers with the DM drug store as the leading company in the category of drug stores on the domestic market. The thesis presents the company, its business dealings and historical development, its vision, mission and goals, its competition and position on the domestic market. In the empirical part of the thesis the results of research undertaken in order to establish the satisfaction of consumers with the DM drugstore are presented. According to the results it can be concluded that DM is the leader in the category of drug stores on the domestic market and that their consumers are satisfied with the value they get by buying their products and services. Less
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:155:663221
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4184
Created on2021-01-19 10:33:53
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.