In the time of modern day marketing companies give great attention to market research in order to establish the satisfaction of their consumers. Because good and bad reputations are spreading ever faster, companies are conducting market research in order to reach their consumers as much as they can, but also to find out what are their own advantages and failings. Consumers are the key to success of every company, so it is required to be well acquainted with their needs and wishes, preferences and perceptions, behaviour and attitudes. Without knowing them further sale and production is not possible, neither are expansions to new markets, nor the creation of loyal or new users. The main focus is placed on the consumer by offering value in the purpose of pleasure. The topic of the thesis is the satisfaction of consumers with the DM drug store as the leading company in the category of drug stores on the domestic market. The thesis presents the company, its business dealings and historical development, its vision, mission and goals, its competition and position on the domestic market. In the empirical part of the thesis the results of research undertaken in order to establish the satisfaction of consumers with the DM drugstore are presented. According to the results it can be concluded that DM is the leader in the category of drug stores on the domestic market and that their consumers are satisfied with the value they get by buying their products and services.