prikaz prve stranice dokumenta Primjena marketinškog miksa Royal Caribbean International-a
Access restricted to students and staff of home institution
undergraduate thesis
Primjena marketinškog miksa Royal Caribbean International-a
Dubrovnik: University of Dubrovnik, 2021. urn:nbn:hr:155:783659
Mihaljević, Nikola
University of Dubrovnik
Faculty of Maritime Studies

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Mihaljević, N. (2021). Primjena marketinškog miksa Royal Caribbean International-a (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:783659

Mihaljević, Nikola. "Primjena marketinškog miksa Royal Caribbean International-a." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:783659

Mihaljević, Nikola. "Primjena marketinškog miksa Royal Caribbean International-a." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:783659

Mihaljević, N. (2021). 'Primjena marketinškog miksa Royal Caribbean International-a', Undergraduate thesis, University of Dubrovnik, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:783659

Mihaljević N. Primjena marketinškog miksa Royal Caribbean International-a [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:155:783659

N. Mihaljević, "Primjena marketinškog miksa Royal Caribbean International-a", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:783659

Metadata
TitlePrimjena marketinškog miksa Royal Caribbean International-a
Title (english)Appliance of Marketing Mix in Royal Caribbean International
AuthorNikola Mihaljević
MentorIvan Jelčić (mentor)
Committee memberNermin Hasanspahić (predsjednik povjerenstva)
Committee memberAntun Asić (član povjerenstva)
Committee memberIvan Jelčić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Maritime Studies)
Dubrovnik
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Maritime and River Traffic
Abstract
Tema ovog završnog rada je prikazati kako jedna od najvećijh kompanija u industriji za kružna putovanja, Royal Caribbean International (RCI), u nastavku rada RCI, koristi elemente marketinga da bi njihovo poslovanje bilo uspješno. Prvi dio rada sastojat će se od kratkog uvoda u industriju za kružna putovanja. U drugom dijelu ukratko će biti objašnjeno što je to marketing i čemu služi. Treće poglavlje je uvod u marketinški miks, tu će se objasniti svaki element marketinškog miksa 4P (proizvod, cijena, mjesto distribucije i promocija). Četvrti dio vezan je uz opće podatke o kompaniji RCI, kao i floti kojom raspolaže i koji od brodova su posjetili Dubrovnik. Peti dio se sastoji od primjene elemenata marketinškog miksa kod RCI kompanije. U šestom poglavlju biti će prikazana SWOT analiza da bi se prikazali razni apsekti poslovanja kompanije. I na kraju prikazati će se koliko je pandemija utjecala na poslovanje kompanije i koje se mjere poduzimaju da bi se spriječilo širenje pandemije.
Abstract (english)
The theme of this term paper is how one of the largest companies in cruise industry, Royal Caribbean International, hereinafter referred to as RCI, uses the elements of marketing in order to make their business more successful. The first part of the term will consist of a brief introduction to the cruise industry. The second part will briefly explain what marketing is and what is it used for. Third chapter is an introduction to marketing mix that will explain each element of the 4P marketing mix (product, price, place of distribution and promotion). Fourth part is related to general information about RCI, as well as the fleet it has in its disposal and which ships visited Dubrovnik. The fifth part consists of how RCI company applies the elements of marketing mix. In sixth chapter, a SWOT analysis will be presented to show various aspects of the company's business. Finally, it will be shown how much the pandemic has affected the company's operations and what measures are being taken in order to protect against the spread of the pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:783659
Study programmeTitle: Yacht and Marina Technologies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka pomorskih tehnologija jahta i marina)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-08 08:11:49