This thesis is designed with a detailed description of the Balanced Scorecard method, which is used every day, both in companies and in organizations that strive to advance and expand the circle of partners in order to gain as many customers as possible. Nowadays, the situation between and in companies is becoming more complex, and the main reason for this is the growth of globalization and the degree of competitiveness, both the advancement of existing and the creation of new technology, but also the emergence of high customer requirements. task to managers who through various techniques and methods improve and successfully perform company management. The Balanced Scorecard method is a balanced scorecard, developed in the early 1990s by Robert Kaplan and David Norton of Harward Business Scholl. In 1990, in collaboration with a dozen companies, they conducted research on new methods of measuring performance. It is a widely applied framework for the strategic management of the business success of a particular system in the for-profit or non-profit sector. It was based on the realization that the classical approach to measurement is not sufficient, in which the emphasis is only on financially expressed results, which are supplemented with natural and qualitative information. Through the Balanced Scorecard, managers are given the opportunity to notice shortcomings, but also irregularities in the implementation of all tasks of the company. Today, the BSC method is applied in various companies because not only financial but also other factors are used for the key business success of the company, and this is the reason for its application in developed and underdeveloped companies. When researching the application of the BSC concept in the hotel industry in the Republic of Croatia, we have the opportunity to see the real state of application, but also the ways of their business success that arises precisely from the concept of Balanced Scorecard