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graduate thesis
Uloga digitalnog marketinga u turizmu
Dubrovnik: University of Dubrovnik, 2024. urn:nbn:hr:155:766259
Ilić, Marko
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Ilić, M. (2024). Uloga digitalnog marketinga u turizmu (Graduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:766259

Ilić, Marko. "Uloga digitalnog marketinga u turizmu." Graduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:766259

Ilić, Marko. "Uloga digitalnog marketinga u turizmu." Graduate thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:766259

Ilić, M. (2024). 'Uloga digitalnog marketinga u turizmu', Graduate thesis, University of Dubrovnik, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:766259

Ilić M. Uloga digitalnog marketinga u turizmu [Graduate thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:155:766259

M. Ilić, "Uloga digitalnog marketinga u turizmu", Graduate thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:766259

Metadata
TitleUloga digitalnog marketinga u turizmu
Title (english)The Role of Digital Marketing in Tourism
AuthorMarko Ilić
MentorMatea Matić Šošić (mentor)
Committee memberMarija Bečić (predsjednik povjerenstva)
Committee memberPerica Vojinić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Digitalni marketing predstavlja suvremeni pristup poslovanju, posebno važan u turističkoj industriji. Njegova primjena omogućava turističkim tvrtkama dosezanje šire publike, personalizaciju ponuda i učinkovitiju komunikaciju s klijentima. Internet, kao primarni kanal digitalnog marketinga, transformirao je način interakcije korisnika s brendovima te postao ključni alat u promociji i distribuciji usluga i proizvoda. Razvoj digitalnih tehnologija značajno je utjecao na dinamiku turističkog tržišta, omogućivši tvrtkama poput Valamar Riviera d.d. uspješno korištenje digitalnih alata kao što su Google Analytics, CRM sustavi i društvene mreže u cilju poboljšanja brend prepoznatljivosti i rasta prodaje. U radu se analizira korištenje digitalnog marketinga u turističkom sektoru, s fokusom na unaprjeđenje strategija digitalne promocije kroz personali
Abstract (english)
Digital marketing represents a modern business approach, especially significant in the tourism industry. Its application allows tourism companies to reach a wider audience, personalize offers, and communicate more effectively with clients. The internet, as the primary digital marketing channel, has transformed the way users interact with brands and has become a key tool for promoting and distributing services and products. The development of digital technologies has significantly influenced the dynamics of the tourism market, enabling companies like Valamar Riviera d.d. to successfully use digital tools such as Google Analytics, CRM systems, and social media to improve brand recognition and increase sales. This thesis analyzes the use of digital marketing in the tourism sector, focusing on enhancing digital promotion strategies through content personalization, user experience optimization, and feedback monitoring.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:766259
Study programmeTitle: Hotel management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra hotelijerstva (magistar/magistra hotelijerstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-17 10:53:39