The criterion for some organization to be non-profit is the purpose of its existence, that is, that the main goal is no profit. Unlike of profitable companies, non-profit organizations do not have a well-structured hierarchical structure. Employees are volunteers who are not motivated by money, and if a organizations is successful and developed, there is a need for a professional manager who is unlike a volunteer paid employee. The specificity of non-profit organizations is also reflected in the fundraising for financing the organization's activities, most non-profit organizations and their work depend on donor donations. Marketing strategies of non-profit organizations are tailored to the basic feature of their products - the intangibility of the service they provide. Non-profit organizations provide their services free of charge in various places, such as educational institutions, the premises of the association itself, and other locations where events are organized by the organization. They are promoted as other companies, different channels of communication (TV, radio, newspapers and the internet). The specifics of non-profit organizations are presented in the example of the business of the non-profit organization – Udruga za razvoj civilnog društva - Bonsai. The objectives and activities of the association, the specificity of the acquisition of property as well as the marketing strategy of the association are shown. Presented are projects and programs through which the Bonsai Association fulfills its goals, striving to fulfill its basic purpose of existence.