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undergraduate thesis
Marketinške strategije u poslovanju poduzeća Red Bull
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:245754
Trtoman, Katja
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

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Trtoman, K. (2017). Marketinške strategije u poslovanju poduzeća Red Bull (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:245754

Trtoman, Katja. "Marketinške strategije u poslovanju poduzeća Red Bull." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:245754

Trtoman, Katja. "Marketinške strategije u poslovanju poduzeća Red Bull." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:245754

Trtoman, K. (2017). 'Marketinške strategije u poslovanju poduzeća Red Bull', Undergraduate thesis, University of Dubrovnik, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:245754

Trtoman K. Marketinške strategije u poslovanju poduzeća Red Bull [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:155:245754

K. Trtoman, "Marketinške strategije u poslovanju poduzeća Red Bull", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:245754

Metadata
TitleMarketinške strategije u poslovanju poduzeća Red Bull
Title (english)Marketing strategies in enterpise Red Bull business practice
AuthorKatja Trtoman
MentorMarija Dragičević (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu pod nazivom „Marketinške strategije u poslovanju poduzeća Red Bull“ ukazuje se na specifičnosti primjene marketinških strategija u poslovanja poduzeća. Marketing treba znati prepoznati potrebe potrošača, čak i one potrebe kojih potrošači kao takvi još nisu svjesni. Pri tome, cilj rada je istražiti strategije koje se primjenjuju u poduzeću, a svrha rada je utvrditi uspješnost poslovanja poduzeća Red Bull. U ovom radu definirane su marketinške strategije koje se odnose na marketinške aktivnosti, izbor ciljnog tržišta, pozicioniranje poduzeća, te strategije marketinškog miksa. Nakon što su definirani pojmovi, isti se primjenjuju na primjeru poduzeća Red Bull. Na temelju rezultata istraživanja može se zaključiti kako je streloviti uspon i stalno vodeće mjesto u kategoriji bezalkoholnih napitaka učinilo Red Bull jednim od najuspješnijih poduzeća u svijetu.
Abstract (english)
In this senior project, entitled “Marketing strategies in business of company Red Bull”, the main focus is on specifics of implementing marketing strategies in Red Bull business processes. The marketing goal is to recognize the costume needs, and even those needs that costumers are not aware of yet. Having this statement in focus, this project goal is to research strategies that are implemented in company, and this project purpose is to determine how successful Red Bulls processes really are. The project determines all marketing strategies that correlate to marketing activities, choice of targeted market, company business positioning and strategies of marketing mix. After all the crucial terms are defined, implementations on Red Bull processes have started. Based on research results, we can conclude the striking success and constant leadership of Red Bull Company in non-alcoholic beverages industry, which made this company on of the most successful business stories in the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:245754
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3809
Created on2018-01-25 09:29:02