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undergraduate thesis
Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje
Dubrovnik: University of Dubrovnik, 2017. urn:nbn:hr:155:746497
Jurašić, Sara
University of Dubrovnik
Faculty of Economics and Business

Institutional repository: Repository of the University of Dubrovnik

Cite this document

Jurašić, S. (2017). Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:746497

Jurašić, Sara. "Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:746497

Jurašić, Sara. "Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje." Undergraduate thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:746497

Jurašić, S. (2017). 'Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje', Undergraduate thesis, University of Dubrovnik, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:746497

Jurašić S. Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:155:746497

S. Jurašić, "Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:746497

Metadata
TitlePromjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje
Title (english)Changes in the environment of marketing and the behavior of consumers in the market of final consumption
AuthorSara Jurašić
MentorIris Mihajlović (mentor)
Committee memberVesna Vrtiprah (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad pod nazivom Promjene u okolini marketinga i ponašanje potrošača na tržištu krajnje potrošnje, temelji se na istraživanju potrošačkih navika i promjena istih s obzirom na negativan medijski publicitet. Istraživani slučaj, je pojava Salmonelle spp. u mesnim proizvodima trgovačkih lanaca diljem Hrvatske, te utjecaj objava iz medija na daljnju kupnju proizvoda iz mesno prerađivačke industrije. Problemu se pristupilo definiranjem osnovnih marketinških pojmova, principima funkcioniranja marketinga, primarnim i sekundarnim istraživanjem.
Abstract (english)
The paper entitled Changes in the Marketing Environment and Consumers Behavior on the Final Consumption Market, by itself, suggests that this final work is about unexpected changes affecting the final consumer market, namely media disclosure, or in this case the negative impact of the media on consumers behavior. The researched case is the occurrence of Salmonella syndrome in supermarkets throughout Croatia and how these media releases have affected the further purchase of the same meat products. The problem was addressed by primary and secondary research, by defining the basic concepts mentioned in the paper and the principles of marketing functioning.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:746497
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: IT Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3813
Created on2018-01-31 09:03:40