Shown is an international business company Media-Soft in the international markets and the problems encountered during the operation. The company is specialised in computer programming and CRM products for the pharmaceutical industry. It was analysed four countries (Russia, France, Slovenia and Mexico) through a SWOT analysis to display the internal strengths and weaknesses of countries and external opportunities and threats that affect the changes in the countries. Another analysis of the PEST analysis, which analyses the political, economic, social and technological factors that are important for these countries. Also described is the position of the analysed companies in the markets of the countries analysed. The Russian market is extremely attractive market due to the large number of pharmaceutical companies, but concludes that the government has too much influence on the functioning of the market and this has an adverse effect on foreign investment and the possibility of competition in Russia. The main problems for which companies in Russia is not the primary business abroad devaluation that occurs due to the conversion machine in the euro, which produces foreign companies are becoming expensive. Slovenia is due to economic growth and space for new investments, a very suitable country for investment. Slovenian-Croatian relations are bad or indirectly affects the attitudes of individuals in enterprises and thus the related business. This problem largely prevents new partnerships and hinders business with existing customers. The disagreement between the government very difficult to control because neither side wants to give in, and in the economy and other branches occurring damage. The pharmaceutical industry in France is very developed, and a lot is invested in research and development. Certainly this is one of the companies an opportunity to enter the French market. However, the French market is quite closed to the effect that French companies give priority to partnerships with French companies specifically. For this reason, France is doing business with companies which France is not a country of origin. The Mexican market for the company Media-Soft is extremely attractive because of the proximity of the United States and the possibility of penetrating the US market. In the Mexican market, Media-Soft works through intermediaries which proved to be the best option because of the low cost. The risk that arises in the Mexican market is currency risk because of the price of the US dollar against the euro. The conclusion is that the business in the international market and enter international market very complex process for company. The problems and obstacles arise in each market, just in different forms. Every business carries its own risk including the business to international market where it is very important to know the rules, customs, laws and norms of the country with which it does business. The reason for the importance of knowledge is to reduce as much as possible the risk of problems. The risk often carries with it a certain damages that occur as a product of poor information.