Alcoholic beverages have been present in everyday life ever since man has existed. Drinking alcohol is the oldest and most widespread socially accepted form of human behavior and is traditionally part of most cultures. People drink to celebrate beautiful events in life, on the occasion of sad moments, to be accepted by the desired social group, to relax after strenuous appointments and the like. There are many types of alcoholic beverages on the market and it can be said that the supply of alcoholic beverages is extremely good. According to the state of the alcohol market, there is an increase in the revenue from the sale of alcoholic beverages, which informs us that the demand for alcoholic beverages is also high. In view of the above, the fact is that the industry is also increasing, which has the effect of increasing the number of employees in the alcoholic beverage industry. It is up to the marketing to make a good strategy to find the target group of alcoholic beverages. Alcohol consumers are affected by many factors, ranging from social, personal and psychological. The topic of this thesis is to define the profiles of consumers of alcoholic beverages, where the problem of research was how to determine the social status of consumers according to the profile of consumers. Given that the topic is complex, because different factors affect consumer profiles, different variables will be used in the study to describe the profile of consumers of alcoholic beverages.