Title Mediji i cijepljenje protiv bolesti COVID-19
Title (english) Media and vaccination against the coronavirus disease (COVID-19)
Author Lidija Risek
Mentor Tomislav Meštrović (mentor)
Committee member Marijana Neuberg (predsjednik povjerenstva)
Committee member Tomislav Meštrović (član povjerenstva)
Committee member Gordana Blagojević Zagorac (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Nursing) Koprivnica
Defense date and country 2021-09-27, Croatia
Scientific / art field, discipline and subdiscipline BIOMEDICINE AND HEALTHCARE Clinical Medical Sciences Infectology
Abstract Infekcija COVID-19 bolešću postala je ozbiljno javnozdravstveno pitanje u cijelom svijetu. Stoga je od najveće važnosti spriječiti daljnje širenje pandemije u javnim i zdravstvenim ustanovama. Društveno distanciranje koje su provodile razne vlade potaknulo je mnoge korisnike interneta da koriste društvene i tradicionalne medije za komunikaciju i izražavanje vlastitih zabrinutosti, mišljenja, uvjerenja i osjećaja u odnosu na ovu novu stvarnost. Potaknuto navedenim, provedena je analiza sadržaja tri medijska portala (Index.hr, Jutarnji. list, Večernji.hr) te analiza komentara na objavljene članke u smislu socijalnog slušanja putem društvene mreže Facebook.
Svrha ovog istraživanja je analizom sadržaja uvidjeti na koji način mediji izvještavaju o cjepivu za COVID-19 i utječu na društvo kao sredstvo širenja panike i straha ili pak informiranja i stvaranja pozitivnog stava prema cjepivu među populacijom u razdoblju od njegovog odobrenja i pojave u Hrvatskoj od 01. prosinca 2020.godine do 01. rujna 2021.godine. Prilikom istraživanja kreirane su matrice za kodiranje te je izvršeno kodiranje putem tri identifikacijske kategorije i šest analitičkih kategorija.
Rezultati su pokazali kako se u provom dijelu promatranog razdoblja najviše govorilo o nuspojavama cjepiva koje su se primjenjivale u Hrvatskoj (71%), dok u drugom dijelu promatranog razdoblja novinari stavljaju naglasak na dobrobiti cjepiva (73%) i edukaciju (70%) građana o istom, dok su nuspojave zauzele treće mjesto što se tiče sadržaja u analiziranim člancima (62%).
Pomoću dvije pomoćne hipoteze polazna hipoteza Mediji svojim objavama ne daju vjerodostojne informacije temeljem kojih bi građani razvili jasan i jednoznačan stav prema trenutnoj situaciji i cjepivu protiv COVID – 19 je odbačena. Rezultatima analize sadržaja se moglo uvidjeti kako većina članaka sadrži primjerene znanstvene izvore, s ciljem edukacije građana o pandemiji i cjepivu protiv COVID-19. Unatoč tome, vjerodostojnosti zasigurno nisu doprinijeli senzacionalistički usmjereni naslovi.
Ovim istraživanjem je dokazano kako novinari svojim člancima i načinom na koji ih objavljuju utječu na krajnju percepciju javnosti o određenoj temi, u ovom slučaju o cjepivu za COVID – 19.
Abstract (english) COVID-19 infection has become a serious public health issue worldwide. It is therefore of the utmost importance to prevent the further spread of the pandemic in public and health facilities. Social distancing by various governments has prompted many Internet users to use social and traditional media to communicate and express their own concerns, opinions, beliefs, and feelings about this new reality. Encouraged by the above, an analysis of the content of three media portals (Index.hr, Jutarnji. List, Večernji.hr) and an analysis of comments on published articles in terms of social listening via social networks Facebook was conducted.
The purpose of this research is to analyze the content of the content in which the media report on the whole for COVID-19 and influence society as a means of spreading panic and fear or informing and creating a positive attitude towards the vaccine among the population in the period since its approval and appearance in Croatia since 01. December 2020 to September 1, 2021. During the research, a coding matrix was created and coding was performed through three identification categories and six analytical categories.
The results showed that in the first part of the observed period, the most talked about side effects of vaccines used in Croatia (71%), while in the second part of the observed period, journalists emphasized the benefits of vaccines (73%) and educating (70%) citizens about the same. , while side effects took third place in terms of content in the analyzed articles (62%).
Using two auxiliary hypotheses, the initial hypothesis The media do not provide credible information in their publications on topics on which citizens would develop a clear and unambiguous attitude towards the current situation and the whole against COVID-19 was rejected. The results of the content analysis could be seen as most of the articles contain appropriate scientific sources with the aim of educating citizens about the pandemic and the whole against COVID-19. Despite this, sensationalist headlines certainly did not contribute to the credibility. This research has shown how journalists influence their members and the way they publish, the public 's ultimate perception of a particular topic, in this case the whole for COVID - 19.
Keywords
Covid – 19
cjepivo
mediji
društvene mreže
Keywords (english)
Covid - 19
vaccine
media
social networks
Language croatian
URN:NBN urn:nbn:hr:122:820520
Study programme Title: Nursing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra sestrinstva (magistar/magistra sestrinstva)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2021-11-04 15:00:32