Interaction between people mostly refers to their interpersonal communication, which requires participation of at least two entities, consignor and consignee. Interaction is conducted through communication channel with the assistance of various media and it can be verbal, nonverbal, and written. Because of its omnipresent, communication is a crucial part of business. Business communication bears upon exchange of important data, either inside or outside company. It is used for the purpose of resolving tasks given by the manager, allowing the business to be carried out with the most suitable operations to achieve the goals of the business organization. Marketing is a set of activities that are executed for advertising and promoting products and services with the aim of greater profit. Internet caused changes in traditional marketing activities, which resulted in the emergence of digital marketing. It refers to advertisement of products or services via Internet. Online advertising is the most used form of promotion and advertising nowadays. SEO and social media advertising are crucial for achieving recognition for any sort of business organization in public. Each company defines its business with its mission and vision. State analysis, SWOT and PEST, determine the company’s position on the market compared to their competitors, which makes it more bearable for management to create strategic goals. The paper is developing a communication plan for KTB nekretnine d.o.o. which analyzes the state of the market in 10 points, makes suggestions and adopts marketing strategies focused on digital marketing with examples of creative solutions.