Title Utjecaj pandemije COVID-19 na ponašanje potrošača
Title (english) The impact of the covid-19 pandemic on consumer behavior
Author Nevena Ladić
Mentor Anica Hunjet (mentor)
Committee member Marijan Cingula (predsjednik povjerenstva)
Committee member Ante Rončević (član povjerenstva)
Committee member Anica Hunjet (član povjerenstva)
Committee member Ljubo Jurčić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Business Economics) Koprivnica
Defense date and country 2022-09-26, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Ovim radom želi se opisati COVID-19 kao bolest te njen utjecaj s ekonomskog aspekta.
COVID-19 je pandemija koja je jedinstvena u dosadašnjoj ekonomskoj povijesti po brzini
nastanka, globalnom obuhvatu te dugotrajnim i neželjenim posljedicama. Epidemija je
promijenila navike u svakodnevnom životu ljudi na načine koji su do tada bili nezamislivi.
Radom se želi dokazati kako je pandemija COVID-19 promijenila kupovne navike potrošača.
U radu je prikazan sveobuhvatni pregled dosadašnjih relevantnih studija te su istaknute
postojeće spoznaje o epidemiološkim, patogenetskim i kliničkim značajkama virusa i bolesti
koju uzrokuje, s osvrtom na utjecaj pandemije na marketing i prodaju kao i perspektivu
pandemije.
Cilj ovog rada je istražiti i prikupiti podatke, informacije, stavove i mišljenja ispitanika o
kupovnim navikama prije i tijekom pandemije COVID-19 sa naglaskom na online trgovinu i
kartično plaćanje. Sa tim ciljem provelo se istraživanje putem anketnog upitnika koji ukazuju
na promjene u ponašanju potrošača od kojih će neke, najvjerojatnije imati trajni učinak. Na
temelju dobivenih rezultata istraživanja može se zaključiti da većina ispitanika, to jest
potrošača tijekom pandemije COVID-19 u većoj mjeri u odnosu na razdoblje prije pandemije
obavlja kupovinu putem online trgovine i plaća platnim karticama u odnosu na gotovinska
plaćanja. Samim time, trenutno su u fokusu prodavača dostava, beskontaktna kupovina i
bezgotovinske transakcije. Jednom kad pandemija završi, izgledno je da će ostaviti trajne
posljedice na cjelokupno gospodarstvo, ali i na društvo u cijelosti.
Abstract (english) This paper aims to describe COVID-19 as a disease and the impact it has from an economic
point of view. COVID-19 is a pandemic unique in economic history in terms of the speed of
its occurrence, global scope and long-term and unwanted consequences. The epidemic has
changed people's daily routines in ways that were unimaginable until then. This paper aims to
demonstrate how the COVID-19 pandemic has changed the buying habits of consumers.
The paper presents a comprehensive overview of the relevant studies so far and highlights
existing knowledge about the epidemiological, pathogenetic and clinical features of the virus
and the disease it causes, with reference to the impact of the pandemic on marketing and sales
as well as the perspective of the pandemic.
The aim of this paper is to investigate and collect data, information, attitudes and opinions of
respondents about their shopping habits before and during the COVID-19 pandemic with an
emphasis on online shopping and card payments. With this in mind, research was conducted
using a questionnaire that would indicate changes in consumer behavior, some of which will
most likely have a lasting effect. The results of the research lead to conclusion that the majority
of respondents, or consumers, when comparing their buying habits in the period during the
COVID-19 pandemic and the period before the pandemic, are more inclined towards online
shopping and using cards to pay for their purchases rather than using cash payments. Therefore,
delivery, contactless shopping and cashless transactions are currently in the focus of sellers.
Once the pandemic is over, it is likely to have long-lasting effects on the entire economy, but
also on society as a whole.
Keywords
COVID-19
marketing
prodaja
online trgovina
kartično plaćanje
Keywords (english)
COVID-19
marketing
sale
online store
card payments
Language croatian
URN:NBN urn:nbn:hr:122:141866
Study programme Title: Entrepreneurship and eu funds Study programme type: university Study level: postgraduate specialist Academic / professional title: sveučilišni/a specijalist/specijalitica ekonomije (sveučilišni/a specijalist/specijalitica ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2023-01-18 09:14:06