The idea of virtual reality has been present among us for quite some time through various movies. Today is the time when virtual reality is not just some idea, imagination or some device that has been seen on movie, but a reality in which people live. As people live in time of accelerated proces and digizalization, virtual reality perfectly complements with the new way of marketing that is present among us - neuromarketing. Neuromarketing is scientific discipline that was created with the combination of marketing and neuroscience. In the world, it is present in last years, and it has changed the course of thinking and doing business for a lot of major companies. In the past, companies watched only and exclusively profit and how to make it as easy as possible, neuromarketing has brought new freshness to the business strategy. The goal of neuromarketing is to enter the subconscious of customer and understand what customer wants and likes, and on emotional level way, get him to buy. Such way of doing business these days is being used by the largest companies such as Coca-Cola, Pepsi and many others... This paper explores virtual reality and neuromarketing and types of marketing that perfectly complements each other and make neuromarketing itself, those are digital marketing and sensory marketing. In the research part you find out how much consumers are familiar with neuromarketing, then, in which way neuromarketing affects consumers during they shoping and what are the attitudes and opinions of consumers toward neuromarketing.