Title Izrada vizualnog identiteta obrta Phoenix Title (english) Creation of the visual identity of the Phoenix trade Author Marina Cvetković Mentor Marko Morić (mentor)Committee member Nikolina Bolčević Horvatić (predsjednik povjerenstva)Committee member Marko Morić (član povjerenstva)Committee member Anja Zorko (član povjerenstva) Granter University North Defense date and country 2023-10-18, Croatia Scientific / art field, TECHNICAL SCIENCES Abstract U radu je objašnjena psihologija boja i njen utjecaj na korisnike proizvoda kao i generalnu populaciju. Znati kako iskoristiti psihologiju boja kako bi se doprijelo do željene skupine, moglo bi se reći, zasebna je znanonst. Opisane su i razne tehnike tiska poput ofset, digitalnog, tampon, termalnog, sito i rotositotiska te koje se mogu koristiti za koji proizvod, radilo se o promotivnim sadržajima, memorandumima, blokićima, posjetnicama i sl. Srž samog završnog rada je opis izrade pojedinih elemenata vizualnog identiteta obrta i alata, funkcija i programa korištenih za to.
Abstract (english) The paper explains the psychology of colors and its influence on product users as well as the general population. Knowing how to use the psychology of colors to reach the desired group, one could say, is a separate science. Various printing techniques such as offset, digital, pad, thermal, screen and rotary screen printing are described as well as which printings techniques can be used for what product. Those products are promotional content, letterheads, notepads, business cards, etc. The core of the thesis itself is a description of the production of individual elements the visual identity of the trade and the tools, functions and programs used to make it.
Keywords
vizualni identitet
boje
psihologija
tisak
Adobe
Maya
alati
Keywords (english)
visual identity
colors
psychology
printing
Adobe
Maya
tools
Language croatian URN:NBN urn:nbn:hr:122:676350 Study programme Title: Graphical Studies: Multimedia, Design and Application Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2023-05-23 11:28:29
