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master's thesis
Motivacija prodajnog osoblja u bankarskom sektoru
Koprivnica: University North, 2016. urn:nbn:hr:122:170290
Pintarić, Ksenija
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Pintarić, K. (2016). Motivacija prodajnog osoblja u bankarskom sektoru (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:170290

Pintarić, Ksenija. "Motivacija prodajnog osoblja u bankarskom sektoru." Master's thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:170290

Pintarić, Ksenija. "Motivacija prodajnog osoblja u bankarskom sektoru." Master's thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:170290

Pintarić, K. (2016). 'Motivacija prodajnog osoblja u bankarskom sektoru', Master's thesis, University North, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:170290

Pintarić K. Motivacija prodajnog osoblja u bankarskom sektoru [Master's thesis]. Koprivnica: University North; 2016 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:122:170290

K. Pintarić, "Motivacija prodajnog osoblja u bankarskom sektoru", Master's thesis, University North, Koprivnica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:122:170290

Metadata
TitleMotivacija prodajnog osoblja u bankarskom sektoru
Title (english)Sales employees motivation in banking sector
AuthorKsenija Pintarić
MentorAnica Hunjet (mentor)
Committee memberPetar Kurečić
Committee memberGoran Kozina
Committee memberAnica Hunjet
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2016-03-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U svim organizacijama zaposlenici su ključan faktor poslovnog uspjeha, a posebno u uslužnim i prodajnim zanimanjima. Motivacija zaposlenika je glavni razlog dobrog ili lošeg obavljanja posla pa tako motivacija direktno utječe na uspjeh cjelokupne organizacije. U ovom radu pobliže su objašnjene razne teorije motivacije te važnost materijalnih i nematerijalnih faktora motivacije. Cilj ovog rada je da prikaže rezultate istraživanja kojim se nastoji utvrditi glavne motivatore, odnosno demotivatore prodajnog osoblja u bankarskom sektoru. Rezultati ankete potvrđuju da postoji razlika u važnosti motivacijskih faktora kod zaposlenika različite dobi i stupnja obrazovanja.
Abstract (english)
In all companies the employees are the key to success in business, and especially so in the professions of service and sales. Motivation in an employee is the main reason for a good or bad performance and thus motivation directly influence the success of the entire company. In this thesis various theories on motivation and importance of material and non-material factors of motivation are explained in greater depth. The purpose of this thesis is to present the results of investigation which aim to show the key elements in motivation and demotivation of the selling staff in the banks. Results of the survey confirms that there is a difference in importance of motivation factors in an employees of a different age and a degree of education.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:170290
Study programmeTitle: Business Economics; specijalizations in: Tourism and International Trade
Course: specijalizations in: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-04-11 11:14:51