The aim of this final work is to investigate how advertising affects the consumer's decision to purchase a product/brand and whether it really ha san impact on his buying habits. Advertising is a part of our life and is present all around us precisely beacuse of the different types of media and their distribution. There are different types of media through which advertisements are presented to consumers. Some types of media have more and some less impact of consumer decision-making about pruchasing products Due to its elements and high-quality content, advertising aims to and succeeds in engaging consumers to purchase a product or use the service being advertised. Furthermore, the main purpose of advertising is to convey information about a specific product to potential consumers and to direct them toward purchasing that product. The final work lists different types of advertising such as radio, newspapers, television, Internet ads and mobile ads, as well as their characteristics and the impact they have on consumers. The conducted research revealed results that both confirmed and rejected certain hypotheses. All the data presented in this pape ris supported by relevant literature listed below.