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undergraduate thesis
Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."
Pula: University of Pula, 2016. urn:nbn:hr:137:897099
Sršen, Noa
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Sršen, N. (2016). Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr." (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:897099

Sršen, Noa. "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:897099

Sršen, Noa. "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:897099

Sršen, N. (2016). 'Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."', Undergraduate thesis, University of Pula, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:897099

Sršen N. Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr." [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:137:897099

N. Sršen, "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:897099

Metadata
TitleUsporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."
Title (english)The comparison of appeals in company advertising: "McDonald's" and "Carl's Jr."
AuthorNoa Sršen
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Oglašavanjem poduzeće želi poslati poruku i informacije o proizvodu i predstaviti svoje poduzeće u najboljem obliku. Apeli u oglašavanju osim s marketingom, povezani su i sa psihologijom čovjeka. Apeli mogu biti usmjereni na potrošača ili na proizvod. Kao suvremene apele ubraja se još i apel na humor, apel na strah, apel na krivnju i apel na seks. Mc Donald's u svojim oglasima koristi apel na ljubav i njihovi su oglasi namijenjeni različitim dobnim i kuluturološkim skupinama a kompanija Carl's Jr. koristi apel na seks te njihove kampanje nisu prikladne za svaku dob i kulturuloško područje. Svaka od ovih kompanija prilagodila je oglase ciljanoj publici.
Abstract (english)
Main objective of companys advertising is to send a message about products information, and to present their company in the best possible way. Moreover, besides advertising appeals in marketing, that kind of appeals are also connected with psychology of a human being. Advertising appeal might be focused on a consumer specifically or on a product. Furthermore, underneath modern appeals we also include humour appeals, fear appeal, guilty appeals and sex appeals. Prior to that, in their advertising, Mc Donalds uses love appeal and that is why their advertising targets different group ages along with various different cultures. Additionally, Carls Jr. uses sex appeals and their advertising campaigns are not acceptable for every age and various target groups or even different cultures. Finally, each company adapted their advertising towards specific target group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:897099
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-20 14:13:21