Small and medium-sized enterprises have been recognized as a very important segment of the overall economy of some countries. When talking about marketing in a small business, that is very specific. They have discoverd their ways of advertising that require somewhat less money. They must be creative in order to engage as many media channels as possible with less money to attrack the customers. Before an entrepreneur chooses the communication channels that will attract customers, we need to decide which target segment to attract. Overall, then, marketing dropouts will be based on that target segment. By researching the market, the entrepreneur will find out wich customer preferences and habits are going to assess the segment. Entrepreneurship may be family, young but also a female entrepreneurship which, due to lack of response, has special incentives. Each of these species carries some specific features. When it comes to distribution channels, an entrepreneur has to decide how much he wants to distribute his products. Due to the number of mediators we distinguish between intensive, selective and exclusive distribution. The relationship between brokers and manufacturers must be good in order to negotiate prices better. The Mivit Bakery Company is a small company that also applies promotional activities. Although they are a small company, all the new trends appear on the market and at the same time try to attract customers.