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undergraduate thesis
Marketinške odluke u maloprodaji
Pula: University of Pula, 2020. urn:nbn:hr:137:490957
Katalenić, Marta
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Katalenić, M. (2020). Marketinške odluke u maloprodaji (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:490957

Katalenić, Marta. "Marketinške odluke u maloprodaji." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:490957

Katalenić, Marta. "Marketinške odluke u maloprodaji." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:490957

Katalenić, M. (2020). 'Marketinške odluke u maloprodaji', Undergraduate thesis, University of Pula, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:490957

Katalenić M. Marketinške odluke u maloprodaji [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:490957

M. Katalenić, "Marketinške odluke u maloprodaji", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:490957

Metadata
TitleMarketinške odluke u maloprodaji
Title (english)Retail marketing decisions
AuthorMarta Katalenić
MentorDanijela Križman Pavlović (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad Marketinške odluke u maloprodaji govori o marketinškim odlukama s kojima se svaki trgovac na malo susreće prilikom otvaranja trgovine te na što je važno obratiti pažnju. Teorijski dio upoznaje čitatelja s najvažnijim pojmovima iz teorije o kanalima distribucije, maloprodaje, zatim kako su maloprodaja i kanali distribucije povezani, te o marketinškim odlukama koje trgovac na malo donosi. Važno je poznavati obilježja ciljnog tržišta, što potrošači kupuju, te kako zadovoljiti njihove želje i potrebe, zatim što im je bitno kod pružanja usluge u maloprodaji. Analizom marketinških odluka u maloprodaji poduzeća Konzum d.d. i DM – drogerie markt d.o.o. dolazi se do spoznaje kako ovi trgovci na malo privlače kupce i kako ih nastoje zadržati te što im nude kako bi to postigli. Također, došlo se do saznanja kako ta dva trgovca na malo posluju te kakve su im sličnosti i razliku u poslovanju, odnosno vrsti marketinških odluka koje donose.
Abstract (english)
This paper Retail marketing decisions talks about the decisions that every retailer encountes when opening a retail and what all things must be taken into a consideration. The theoretical part clears the most important concepts of distribution channels, retail, how the two are connected and the marketing decisions retailer has to take. What is the target market, what do consumers buy and how to satisfy their wishes and fulfill their needs and what all is important to the customer when providing a retail service. The analysis of marketing decisions of Konzum and dm – drogerie markt reveals how they attract customers and how they keep them loyal, what they offer them and in what ways they achive that. Also, we find out how these two trades do business and what similarities they have doing business and in what ways are they most similar or different.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:490957
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 08:41:48