Title Gastro turizam
Title (english) Gastronomy in Tourism
Author Ema Šoić
Mentor Aljoša Vitasović (mentor)
Committee member Branko Bogunović (predsjednik povjerenstva)
Committee member Aljoša Vitasović (član povjerenstva)
Committee member Mauro Dujmović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-24, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Ukljucivanje gastronomije u turisticku ponudu moze postati jedan od glavnih pokretaca
gospodarskog razvoja u cemu do sada nije dovoljno razvijen. Prije svega, treba
osmisliti kvalitetan turisticki proizvod.
Premda je Hrvatska poznata po svojoj bogatoj kulturnoj bastini, prirodnim ljepotama i
velikom gastronomskom raznolikosu i kvalitetom, jos se uvijek ne istice dovoljno
dobro u grani gastro turizma. Potrebno je stvoriti proizvod koji ce se isticati, a koji ne
prolazi bez velikog truda i spojiti tradicionalno i moderno kako bi se dobio kvalitetan
proizvod po kojem bi zemlja bila poznata, kao sto je u radu naveden primjer Japana,
Indije, Meksika i sl.
Moguce rjesenje trenutnog problema bio bi spoj ugostitelja koji imaju zajednicki cilj
bolje poslovanje vlastitog objekta i medusobno obrazovanje i unaprjedenje. Ono bi
dovelo do straha od konkurencije i na trzistu bi bili spremniji pruziti bolji i kvalitetniji
proizvod, jer time ce se turistu nuditi mogucnost da pojede sto god si zamisli.
Abstract (english) The inclusion of gastronomy in the tourist offer can become one of the main drivers of
economic development, in which it is not sufficiently developed so far. First of all, a
quality tourist product should be designed.
Although Croatia is known for its rich cultural heritage, natural beauty and great
gastronomic diversity and quality, it still does not stand out well enough in the branch
of gastro tourism. It is necessary to create a product that will stand out, and which does
not pass without much effort, and combine traditional and modern in order to obtain a
quality product for which the country would be known, as in the paper the example of
Japan, India, Mexico and the like.
A possible solution to the current problem would be a combination of caterers who
have the common goal of better business of their own facility and mutual education
and improvement. It would lead to fear of competition and the market would be more
willing to provide a better and higher quality product, as this would offer the tourist the
opportunity to eat whatever he imagines.
Keywords
Gastronomija
Hrvatska
turisticki proizvod
ugostitelji
konkurencija
Keywords (english)
gastronomy
Croatia
tourist product
caterers
competition.
Language croatian
URN:NBN urn:nbn:hr:137:907910
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
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Created on 2021-09-30 06:57:59