The accelerated development of technology introduces significant changes in every aspect of social and human life. With the spread of the Internet on a global level, they have created various communication channels such as blogs, Facebook, various forums and many other social platforms, all of which has led to the accelerated development of other social networks. Classical communication tools have undergone a significant transformation, one-way communication using modern media has evolved into two-way communication. Consumers are increasingly controlling their own experiences, which presents some completely new challenges to marketing advertising agencies that they have not encountered before. The emergence of online social networks has influenced the modern way of life, business and initiated various transformations, thus setting marketing agencies the task of devising new business strategies. Because of such a digital revolution in society, under the influence of high networking and connectivity, there has been a change in communications and behavioral patterns. High competitiveness in the market encourages the creation of new creativity in the race for leading positions, profit and finding clients with sound names