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undergraduate thesis
Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing
Pula: University of Pula, 2021. urn:nbn:hr:137:146994
Markuš, Lara
University of Pula
Faculty of Philosophy

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Markuš, L. (2021). Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:146994

Markuš, Lara. "Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:146994

Markuš, Lara. "Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:146994

Markuš, L. (2021). 'Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing', Undergraduate thesis, University of Pula, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:146994

Markuš L. Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:146994

L. Markuš, "Nacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:146994

Metadata
TitleNacionalna turistička organizacija Japana - doprinos turizmu kroz Internet marketing
Title (english)National Tourism Organization of Japan - Contribution to Tourism through Internet Marketing
AuthorLara Markuš
MentorJasmina Gržinić (mentor)
MentorIrena Srdanović (sumentor)
Committee memberMatija Jelača (predsjednik povjerenstva)
Committee memberJasmina Gržinić (član povjerenstva)
Committee memberIrena Srdanović (član povjerenstva)
Committee memberStefani Silli (član povjerenstva)
GranterUniversity of Pula
(Faculty of Philosophy)
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Japanese Studies
Abstract
Utjecaj informacijske tehnologije na tradicionalne marketinške metode i tehnologije očit je, ali također je moguće govoriti o potpuno novoj marketinškoj metodi, tj. mrežnom marketingu, koja se naširoko koristi u turističkoj industriji. E-marketing u turizmu nesumnjivo je osnovna strateška odrednica svih fizičkih poduzeća. Današnji internetski marketing neophodan je alat za marketinške aktivnosti, posebno u smislu promocije imidža turističkih destinacija. Prije razvoja internetskog marketinga, jednosmjerni komunikacijski kanali odredišnih marki sve su se više pojavljivali kada su destinacijske marketinške organizacije stvarale i generirale svoje brendove. Nacionalna turistička organizacija Japana jedan je do primjera brendiranja turističke destinacije u svrhu promidžbe inozemnog turizma. Metodom analize i obrade web stranice jedne od vodećih organizacija promidžbe brenda Japana, rad prikazuje pozicioniranost destinacije na globalnom tržištu te primjerima opisuje karakteristike i organizaciju sadržaja promotivnih internetskih stranica.
Abstract (english)
The influence of information technology on traditional marketing methods and technologies is obvious, but it is also possible to talk about a completely new marketing method, ie. network marketing, which is widely used in the tourism industry. E-marketing in tourism is undoubtedly the basic strategic determinant of all physical enterprises. Today's internet marketing is a necessary tool for marketing activities, especially in terms of promoting the image of tourist destinations. Prior to the development of internet marketing, one-way communication channels of destination brands were increasingly appearing when destination marketing organizations created and generated their brands. The Japanese National Tourism Organisation is one example of branding a tourist destination for the purpose of promoting foreign tourism. Using the method of analysis and processing of the website of one of the leading organizations of brand promotion in Japan, the paper shows the positioning of the destination in the global market and uses examples to describe the characteristics and organization of the content of promotional websites.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:146994
Study programmeTitle: Japanese language and culture
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni prvostupnik/prvostupnica japanskog jezika i kulture (sveučilišni prvostupnik/prvostupnica japanskog jezika i kulture)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-31 16:46:41