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master's thesis
Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu
Pula: University of Pula, 2022. urn:nbn:hr:137:184779
Jurica, Ketrin
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Jurica, K. (2022). Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:184779

Jurica, Ketrin. "Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:184779

Jurica, Ketrin. "Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:184779

Jurica, K. (2022). 'Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu', Master's thesis, University of Pula, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:184779

Jurica K. Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:184779

K. Jurica, "Konkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:184779

Metadata
TitleKonkurentnost razvoja tematskih vinskih hotela u suvremenom hotelijerstvu
Title (english)Competitiveness of the development of wine themed hotels in modern hotel industry
AuthorKetrin Jurica
MentorTamara Floričić (mentor)
Committee memberIva Slivar (predsjednik povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY AREAS OF KNOWLEDGE
Cognitive Science (Natural, Technical, Biomedical and Healthcare, Social and Humanistic Sciences)
Abstract
Ovim radom ukazuje se na važnost specijalizacije hotelijerstva radi postizanja konkurentnosti i diversifikacije na dinamičnom turističkom tržištu. Specijalizacija je uvjetovana tržišnim nišama jer se ponuda oblikuje sukladno njihovim interesima. Opredjeljenjem tržišnim nišama intenzivira se razvoj novih koncepata u hotelijerstvu koji uključuju tematske hotele. U ovome radu naglasak je na tematskim vinskim hotelima koji tržišnoj niši pružaju vinske doživljaje te zadovoljavaju njihovu potrebu za individualiziranim iskustvima. Studijom slučaja analizirana je ponuda u odabranim vinskim hotelima u Hrvatskoj, Portugalu i Španjolskoj kako bi se komparativnom analizom utvrdili specifični proizvodi i usluge s naglaskom na enologiju koji su osmišljeni radi distinkcije na tržištu. Radi cjelovitijeg uvida u poslovanje vinskih hotela analizirane su promotivne aktivnosti kako bi se utvrdili najzastupljeniji alati digitalne promocije.
Abstract (english)
This paper points out the importance of specialisation in the hotel industry with the aim of achieving competitiveness and diversification on the dynamic tourism market. Specialisation is determined by market niches because the supply is formed according to their interests. The development of new concepts in the hotel industry, including thematic hotels, is intensified by the selection of market niches. This paper emphasizes thematic wine hotels that offer market niche wine experiences as well as satisfy their need for individualised experiences. Case study was used to analyse the supply in selected wine hotels located in Croatia, Portugal and Spain, whilst comparative analysis was conducted to determine specific products and services with the emphasis on oenology which are designed because of the distinction on the market. With the aim of gaining more comprehensive insight into wine hotels’ operations, promotional activities were analysed in order to determine the most used digital promotion tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:184779
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulture i turizma (magistar/magistra kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-10 16:48:08