prikaz prve stranice dokumenta Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza
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undergraduate thesis
Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza
Slavonski Brod: University of Slavonski Brod, 2024. urn:nbn:hr:262:750289
Marković, Denis
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Marković, D. (2024). Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:750289

Marković, Denis. "Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:750289

Marković, Denis. "Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:750289

Marković, D. (2024). 'Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza', Undergraduate thesis, University of Slavonski Brod, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:750289

Marković D. Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:262:750289

D. Marković, "Analiza poslovanja ugostiteljskog objekta s ponudom pub kviza", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:750289

Metadata
TitleAnaliza poslovanja ugostiteljskog objekta s ponudom pub kviza
Title (english)Analysis of bar management with a pub quiz offer
AuthorDenis Marković
MentorMirko Cobović (mentor)
MentorMaja Vretenar Cobović (komentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMaja Čuletić Čondrić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad obrađuje analizu financijskih izdataka i organizacijskih zahtjeva na koje nailaze menadžeri i voditelji ugostiteljskih objekata prilikom organizacije društvenih evenata (u ovom radu pub kvizova) te zasnovano na financijskim podacima i rezultatima provedenih anketa u četrnaestomjesečnom periodu daje predodžbu o isplativosti organizacije istih. Prvi dio rada vezan je uz povijest i razvoj ugostiteljstva te pub kvizova i njihovom ''suživotu'' u okviru ugostiteljskih objekata, a drugi dio rada na temelju empirijskih spoznaja i rezultata dobivenih istraživanjem daje optimalno rješenje za menadžere i voditelje lokala kad je riječ o organizaciji istih na primjeru pub kvizova pri čemu se stavlja važan naglasak na utjecaj pozitivnog marketinškog efekta kod ugostiteljskih objekata s proširenom ponudom sadržaja te se promatra korelacija novih mogućnosti optimizacije poslovanja ugostiteljskih objekata sa željama samih posjetitelja istih.
Abstract (english)
This paper deals with the analysis of financial expenditures and organizational requirements encountered by owners and managers of catering facilities when organizing social events (in this paper, pub quizzes) and based on financial data and results of surveys carried out in a fourteen-month period, gives an idea of the profitability of organizing them. The first part of the paper is related to the history and development of catering and pub quizzes and their "coexistence" within catering facilities, while the second part of the paper, based on empirical knowledge and results obtained from research, provides the optimal solution for owners and managers of bars when it comes to organization of the same on the example of pub quizzes, where an important emphasis is placed on the influence of the positive marketing effect of catering establishments with an expanded content offer, and the correlation of new possibilities for optimizing the operation of catering establishments with the wishes of their visitors is observed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:750289
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-27 11:36:15