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undergraduate thesis
Povezanost između sportskih performansi i marketinških inicijativa u sportu
Knin: University of Applied Sciences Marko Marulic of Knin, 2024. urn:nbn:hr:121:693927
Mandić, Lana
University of Applied Sciences Marko Marulic of Knin
Commercial Business with Entrepreneurship

Institutional repository: Polytechnic ”Marko Marulic” in Knin

Cite this document

Mandić, L. (2024). Povezanost između sportskih performansi i marketinških inicijativa u sportu (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:693927

Mandić, Lana. "Povezanost između sportskih performansi i marketinških inicijativa u sportu." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:693927

Mandić, Lana. "Povezanost između sportskih performansi i marketinških inicijativa u sportu." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:693927

Mandić, L. (2024). 'Povezanost između sportskih performansi i marketinških inicijativa u sportu', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:121:693927

Mandić L. Povezanost između sportskih performansi i marketinških inicijativa u sportu [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2024 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:121:693927

L. Mandić, "Povezanost između sportskih performansi i marketinških inicijativa u sportu", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:121:693927

Metadata
TitlePovezanost između sportskih performansi i marketinških inicijativa u sportu
Title (english)The connection between athletic performance and marketing initiatives in sports
AuthorLana Mandić
MentorLinda Martić Kuran (mentor)
Committee memberSanja Jurić (predsjednik povjerenstva)
Committee memberLinda Martić Kuran (član povjerenstva)
Committee memberVedran Uroš (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad istražuje utjecaj sportskih performansi na marketinške strategije sportskih organizacija. Kroz analizu dostupnih podataka i studija slučaja, rad otkriva kako sportski uspjesi, poput osvajanja medalja i visokih rangova, mogu značajno povećati marketinšku vrijednost sportaša i sportskih timova. Uspješni sportaši privlače veliku pažnju medija, što rezultira povećanom vidljivošću i većom atraktivnošću za sponzore. Ova povezanost između sportskih postignuća i marketinških prilika omogućava sportskim organizacijama optimizaciju njihovih marketinških strategija i povećanje prihoda. Rad također razmatra kako sportska postignuća doprinose izgradnji snažnog brenda i dugoročnoj održivosti sportskih organizacija. Preporuke za buduće marketinške pristupe uključuju jaču integraciju uspjeha na terenu s marketinškim aktivnostima, kao i strategije za maksimiziranje komercijalnih koristi koje proizlaze iz sportskih uspjeha. Ovaj rad pruža sveobuhvatan uvid u povezanost između sportskih performansi i marketinških strategija, nudeći smjernice za sportsku industriju s ciljem boljeg iskorištavanja sportskih uspjeha za stvaranje dodatne vrijednosti i poticanje poslovnog rasta
Abstract (english)
This thesis explores the impact of sports performances on the marketing strategies of sports organizations. Through the analysis of available data and case studies, it reveals how sports successes, such as winning medals and achieving high rankings, can significantly enhance the marketing value of athletes and sports teams. Successful athletes attract significant media attention, leading to increased visibility and greater appeal to sponsors. This connection between sports achievements and marketing opportunities allows sports organizations to optimize their marketing strategies and increase revenue. The thesis also examines how sports achievements contribute to the development of a strong brand and the long-term sustainability of sports organizations. Recommendations for future marketing approaches include a stronger integration of on-field success with marketing activities, as well as strategies to maximize the commercial benefits derived from sports achievements. This thesis provides a comprehensive insight into the relationship between sports performance and marketing strategies, offering guidance to the sports industry on how to better leverage its successes to create additional value and drive business growth.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:693927
Study programmeTitle: Commercial business with entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalareus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalareus) ekonomije/prvostupnica (baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-22 11:02:48