This specialist professional graduate thesis presents the theoretical framework of marketing strategy and marketing as a process, and briefly presents the components of the marketing mix. The main goal of the thesis is to propose a marketing strategy for the entry of the company ML Gari, i.e. Maya water, into the Croatian market. Company ML Gari (Maya water) is based in Macedonia. The main activity of the company is the production of bottled water. For the purposes of preparing the thesis, data have been collected using in-depth interviews with company representatives (2 in-depth interviews) and a survey on a sample of 100 respondents from Croatia. The decision-making process on entering into a new market included an analysis of existing competition, market research and an analysis of the company's available resources. Based on the data collected by the research, a proposal of marketing strategy and marketing mix for entering the Croatian market has been created. The thesis also presents a plan of activities for entering the Croatian market (obtaining the necessary permits and opening warehouses, employment and equipping, appearance at fairs, entry of products into sales channels and promotion aimed at introducing consumers to Maya water).