The aim of this research is to explore the connection between the use of social media and consumer shopping habits. It determines whether and to what extent social media influence the shopping habits of consumers and users of social media. An online survey was conducted using a survey questionnaire with a minimum sample of 300 respondents, based on which results were obtained that describe in more detail whether consumers are even aware of the impact of social media on their shopping habits. In this paper, it was found that social networks greatly influence consumer buying habits. Through social media, consumers get new information, insight into new products, ideas, inspiration and this is what influences their behavior, whether it is consumers who like to follow trends, those for whom price is a key motivator to buy or even those consumers who minimally use social media. Research has shown that digital marketing and advertising companies on social media influence consumer behavior. A very good indicator for companies and everyone who advertises on social media that it has an impact and that it has a purpose, as well as an indicator to consumers themselves that harmless images and content on social networks can result in buying this product. This paper found that social media users notice ads and sponsored posts on their social media, but advertising through influencers or influencer recommendations are not so important. Also, this paper determines what is important to users of social networks on company profiles, and what influences their purchase. Taking into account the theoretical part and empirical research, it could be concluded that social media influence consumer shopping habits.