Digital technologies have become an important part of the marketing communication planning, development and implementation process. Today, social media is an essential tool for creating effective two-way communication between a company and its target audience. In order to develop effective communication, special attention should be focused on the visual appeal of social media, a proper visualization of the official website and communication of the catering establishment with its customers. Creating and developing effective digital communication is the key to attract the target audience and potential customers to the catering establishment. The purpose of this paper is to analyze good practices in digital communication, provide an analysis of the current communication, survey the opinions of the catering customers, and develop a plan for improvement of digital marketing strategy. The thesis was written using secondary data sources from available literature on integrated marketing communications, whereas the primary data was obtained using a survey and in-depth interviews with representatives of the company. The representatives of the company (catering establishment) Luna are aware of the importance and the opportunities presented by digital communication and are willing to make changes to better and improve communication with the potential target audience. The survey results confirmed that social media is an important source of information for catering customers, i.e. a key communication channel between a company and its customers. This paper identifies all theoretical determinants and the results of the conducted research, and it furthermore suggests digital marketing options and the future development of the catering establishment Luna.