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graduate thesis
Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište
Zagreb: VERN University, 2024. urn:nbn:hr:146:694334
Labrtić, Filip
VERN University

Institutional repository: VERN' University Repository

Cite this document

Labrtić, F. (2024). Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište (Graduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:694334

Labrtić, Filip. "Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:694334

Labrtić, Filip. "Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:694334

Labrtić, F. (2024). 'Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište', Graduate thesis, VERN University , accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:146:694334

Labrtić F. Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište [Graduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:146:694334

F. Labrtić, "Prijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište", Graduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:694334

Metadata
TitlePrijedlog marketinške strategije za ulazak odabranog poduzeća na argentinsko tržište
Title (english)Proposal of marketing strategy for the entry of the selected company into the Argentine market
AuthorFilip Labrtić
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2024-04-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je istražena mogućnost ulaska poduzeća Auric Barrels d.o.o. na argentinsko tržište bačava za vino. Kroz analize makrookoline i mikrookoline ciljanoga tržišta prikazani su čimbenici koji utječu na poslovanje u Argentini, potencijalni klijenti, kao i tržišni lideri koji čine konkurentske snage. Analizom poduzeća identificirane su njegove snage i slabosti te prilike i prijetnje s kojima bi se ono moglo susresti. Provedena su 4 dubinska intervjua s predstavnicima poduzeća i 2 s agentima prodaje iz Argentine. Dobiveni su odgovori na pitanja o općim smjernicama i strategiji poduzeća, poziciji u industriji, izazovima s kojima se ono susreće te o specifičnostima vezanima uz njihove proizvode. Također su prikupljene informacije o stanju i potrebama argentinskoga tržišta, kao i ključne informacije oko uvoznog režima i transporta proizvoda. Na temelju prikupljenih podataka izrađen je prijedlog marketinške strategije s kojom bi Auric Barrels. d. o. o. potencijalno mogao ostvariti proboj i uspjeh na argentinskom tržištu.
Abstract (english)
The study explored the possibility of Auric Barrels d.o.o. entering the Argentine market for wine barrels. Factors influencing business in Argentina, potential clients, and market leaders constituting competitive forces were depicted through analyses of the macro and micro environment of the target market. The company's strengths and weaknesses, as well as opportunities and threats it may face, were identified through company analysis. Four in-depth interviews were conducted with company representatives and two with sales agents from Argentina, providing insights into general guidelines and the company's strategy, its position in the industry, challenges it faces, and product-specific characteristics. Information on the state and needs of the Argentine market, as well as key information on import regulations and product transportation, was also gathered. Based on the collected data, a proposal for a marketing strategy was developed, which could potentially enable Auric Barrels d.o.o. to make a breakthrough and succeed in the Argentine market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:694334
Study programmeTitle: Entrepreneurial Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra poduzetničkog menadžmenta (magistar/magistra poduzetničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-04-29 08:44:10