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undergraduate thesis
Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru
Zagreb: VERN University of Applied Sciences, 2018. urn:nbn:hr:146:528141
Pleskalt, Vilim
VERN University

Institutional repository: VERN' University Repository

Cite this document

Pleskalt, V. (2018). Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:528141

Pleskalt, Vilim. "Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:528141

Pleskalt, Vilim. "Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru." Undergraduate thesis, VERN University , 2018. https://urn.nsk.hr/urn:nbn:hr:146:528141

Pleskalt, V. (2018). 'Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru', Undergraduate thesis, VERN University , accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:528141

Pleskalt V. Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru [Undergraduate thesis]. Zagreb: VERN University ; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:528141

V. Pleskalt, "Analiza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru", Undergraduate thesis, VERN University , Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:146:528141

Metadata
TitleAnaliza mogućnosti poboljšanja prodaje brendiranjem krumpira na odabranom primjeru
Title (english)Analysis of the possibility of sales improvement by branding potato on the example of the Pleskalt family agricultural enterprise
AuthorVilim Pleskalt
MentorDubravka Maras (mentor)
GranterVERN University
Zagreb
Defense date and country2018-12-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet je ovoga završnog rada analiza mogućnosti poboljšanja prodaje krumpira pomoću brendiranja, i to na stvarnom primjeru obrta „Pleskalt“. Završnim radom utvrđene su prednosti i slabosti obrta, kao i njegove prilike i prijetnje na tržištu. Prezentirani su novi načini pakiranja krumpira s ciljem postizanja veće prodajne cijene. Istražene su mogućnosti stjecanja certifikata zemljopisne izvornosti krumpira koji bi mogao povećati prodaju i prepoznatljivost obrta. Također, istražene su i mogućnosti prijavljiva na natječaje financiranja iz fondova Europske unije. Na kraju se analizira isplativost brendiranja krumpira.
Abstract (english)
The subject of this thesis is the analysis of the possibilities of improving potato sales by branding, taking the real example of the "Pleskalt" family agricultural enterprise. The thesis identifies the strengths and weaknesses of this family business as well as its opportunities and threats on the market. New ways of packing potatoes have been introduced in order to achieve a higher selling price. Possibilities of acquiring certificate of geography indication are explored, which could lead to an increase in sales and tradability. Also, opportunities for submitting applications for funding from European Union funds are explored. In the end, the cost benefit analysis of branding potatoes is analysed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:528141
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-21 12:53:58