prikaz prve stranice dokumenta MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"
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undergraduate thesis
MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2022. urn:nbn:hr:150:685171
Mihaljević, Mario
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Mihaljević, M. (2022). MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR" (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:685171

Mihaljević, Mario. "MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2022. https://urn.nsk.hr/urn:nbn:hr:150:685171

Mihaljević, Mario. "MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2022. https://urn.nsk.hr/urn:nbn:hr:150:685171

Mihaljević, M. (2022). 'MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:685171

Mihaljević M. MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR" [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2022 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:150:685171

M. Mihaljević, "MARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:150:685171

Metadata
TitleMARKETINŠKI PLAN NOVOG PROIZVODA "SALVATOR"
Title (english)MARKETING PLAN FOR THE NEW PRODUCT "SALVATOR"
AuthorMario Mihaljević
MentorMira Majstorović (mentor)
Committee memberMirjana Nedović (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2022-11-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketinški plan je dokument koji je bitan je dio upravljačkog procesa i planiranja, a dobro izrađen marketinški plan odredit će koje poteze će biti potrebno poduzeti kako bi se ostvarili poslovni ciljevi i ideje te kako bi se istaknulo i odvojilo od konkurencije. Svrha je marketinškog plana odrediti tržište i ciljanu skupinu potrošača, analizirati konkurenciju i okruženje u kojem se poduzeće nalazi, odrediti marketinšku strategiju kojom će se privući novi kupci, ali i strategiju kako se nositi s nepredviđenim situacijama na tržištu. Radom će se prikazati marketinški plan u svrhu razvoja novog proizvoda, odnosno prvog koraka razvoja linije proizvoda „Salvator“. Riječ će biti o dva zasebna proizvoda koji se mogu integrirati u cjelinu; ruksaku za spašavanje i pametnoj čizmi „Salvator“. Plan sadrži društveno odgovornu i ekološku komponentu, te je, između ostalog, rađen kroz prizmu ideje o revitalizaciji tvrtke Borovo d.d. i njezinu povezivanju s visokotehnološkim, također lokalnim, partnerom.
Abstract (english)
A marketing plan is a document that is an essential part of the management process and planing, and a weel-made markerting plan will determine what steps will bi taken to achive business purpose and ideas and how to stand out and separate from the competition. The purpose of the marketing plan is to determine the market and the target group of consumers, to know the competition and the enviroment in which the company is located, to determine the maketing strategy that will attract new customers, but also how to deal with unforeseen situations on he market. The paper will present a marketing plan for the purpose of developing a new product, i.e. the first step in the development of the "Salvator" product line. These will be two separate products that can be integrated into a whole; rescue backpack and smart boot "Salvator". The plan contains a socially responsible and ecological component, and was, among other things, made through the prism of the idea of the revitalization of the company Borovo, and its connection with a high-tech, also local, partner.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:685171
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-07 09:05:32