prikaz prve stranice dokumenta NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA
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undergraduate thesis
NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA
Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. urn:nbn:hr:150:441620
Rašić, Valerija
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Rašić, V. (2024). NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:441620

Rašić, Valerija. "NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:441620

Rašić, Valerija. "NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:441620

Rašić, V. (2024). 'NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 15 July 2024, https://urn.nsk.hr/urn:nbn:hr:150:441620

Rašić V. NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 July 15] Available at: https://urn.nsk.hr/urn:nbn:hr:150:441620

V. Rašić, "NOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:441620

Metadata
TitleNOVE DIMENZIJE MARKETINŠKE INTERAKCIJE S POTROŠAČIMA
Title (english)NEW DIMENSIONS OF MARKETING INTERACTION WITH CONSUMERS
AuthorValerija Rašić
MentorMira Majstorović (mentor)
Committee memberSlobodan Stojanović (predsjednik povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
Committee memberŽeljko Sudarić (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu razmatraju se nove dimenzije marketinške interakcije s potrošačima. S dolaskom digitalne transformacije i ulaskom u novu industrijsku revoluciju koja otvara brojne nove mogućnosti zapošljavanja marketinških stručnjaka u digitalnom okruženju, postaje ključno upoznati svoje potrošače, kupce i klijente te im i pristupiti na odgovarajući način. Također, napredak tehnologije olakšava i brzinu te smanjuje troškove pretraživanja, zbog čega su alternativni proizvodi dostupniji, cijene se lako i brzo mogu usporediti, a preporuke mogu biti odlučujuće kada se novi kupac premišlja donijeti odluku o kupnji. Dakle, glavni je cilj rada ustvrditi koji su novi načini marketinške interakcije s potrošačima. S tim u vezi, u radu se detaljnije razmatraju neuromarketing i viralni marketing kao oblici marketinga na kojima je veći fokus istraživača u suvremeno doba i koji mogu osigurati precizno utvrđivanje preferencija potrošača. U radu se rabe sekundarni izvori podataka te sljedeće metode: metoda kompilacije, komparacije i deskripcije. U radu su navedeni i praktični primjeri koji trebaju biti od pomoći čitatelju te zorno dočarati teorijsku podlogu.
Abstract (english)
The final paper discusses new dimensions of marketing interaction with consumers. With the arrival of digital transformation and the beginning of a new industrial revolution, which opens up numerous new opportunities for marketing experts' employment in a digital environment, it has become essential to get to know one's consumers, buyers and clients and to approach them in the right way. Also, technological advancements make search faster and reduce search costs, making alternative products more accessible, prices easily and quickly comparable, and recommendations can be influential when a new customer is making their purchase decision. Therefore, the main goal of this paper is to determine the new ways of marketing interaction with consumers. Furthermore, the paper discusses neuromarketing and viral marketing as forms of marketing that emphasise researchers' focus in the modern era and can provide precise determination of consumer preferences. The paper uses secondary information sources and the following methods: compilation, comparison and description. It also provides practical examples that should help the reader and illustrate its theoretical framework.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:441620
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-09 06:48:06