The final paper discusses new dimensions of marketing interaction with consumers. With the arrival of digital transformation and the beginning of a new industrial revolution, which opens up numerous new opportunities for marketing experts' employment in a digital environment, it has become essential to get to know one's consumers, buyers and clients and to approach them in the right way. Also, technological advancements make search faster and reduce search costs, making alternative products more accessible, prices easily and quickly comparable, and recommendations can be influential when a new customer is making their purchase decision. Therefore, the main goal of this paper is to determine the new ways of marketing interaction with consumers. Furthermore, the paper discusses neuromarketing and viral marketing as forms of marketing that emphasise researchers' focus in the modern era and can provide precise determination of consumer preferences. The paper uses secondary information sources and the following methods: compilation, comparison and description. It also provides practical examples that should help the reader and illustrate its theoretical framework.