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graduate thesis
Osnovne karakteristike marketinških strategija u sportu
Zagreb: Zagreb School of Business, 2023. urn:nbn:hr:180:619721
Pavlica, Nenad
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Pavlica, N. (2023). Osnovne karakteristike marketinških strategija u sportu (Graduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:619721

Pavlica, Nenad. "Osnovne karakteristike marketinških strategija u sportu." Graduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:619721

Pavlica, Nenad. "Osnovne karakteristike marketinških strategija u sportu." Graduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:619721

Pavlica, N. (2023). 'Osnovne karakteristike marketinških strategija u sportu', Graduate thesis, Zagreb School of Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:619721

Pavlica N. Osnovne karakteristike marketinških strategija u sportu [Graduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:180:619721

N. Pavlica, "Osnovne karakteristike marketinških strategija u sportu", Graduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:619721

Metadata
TitleOsnovne karakteristike marketinških strategija u sportu
Title (english)Basic characteristics of marketing strategies in sports
AuthorNenad Pavlica
MentorPredrag Čudina (mentor)
Committee memberDragan Kopecki (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem sporta i sportske industrije nastala je potreba drugačijem pristupu marketingu od tradicionalnog te se javlja koncepcija sportskog marketinga. Odnos s korisnicima, odnosno sportskim navijačima te dobar sportski rezultat najbitniji su čimbenici uspjeha u sportu. Kako bi taj odnos bio što povoljniji za obje strane, dakle i za korisnike i sportske organizacije, potrebno je dobro analizirati sve moguće koncepcije sportskog marketinga te planirati unaprijed nastup na tržište. Sportsko marketinški splet služi upravo tome, te se tim alatima omogućava provođenje sportskog marketinga.
Abstract (english)
With the development of sports and the sports industry, there is a need for a different approach to marketing than traditional one, and the concept of sports marketing is emerging. Relations with users, ie sports fans, and good sports performance are the most important factors for success in sports. In order for this relationship to be as favorable as possible for both parties, therefore for users and sports organizations, it is necessary to analyze all possible concepts of sports marketing well and plan ahead to market. The sports marketing mix does just that, and these tools allow you to conduct sports marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:619721
Study programmeTitle: Marketing and Communications Graduate study
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 14:48:14