The goal of every company is to make a profit and communication is one of the tools that used for this purpose. Today, the imperative is put on business communication, which is extremely important in attracting and retaining a growing number of clients. Services must pay attention to the education of employees, especially in the communication by phone, written communication and direct contact with customers, which should be at the highest professional level in order to achieve the objective, and that is profit. Today everyone wants to be successful but only systematic investment in this communication can be realized. The company, which holds up to its image must have a proper way of communication and etiquette and daily monitor the work of its employees as one bad attitude or unsatisfactory way of dealing with clients can lead to loss of customers. Satisfied customer with them can pull other customers and ultimately affect the company's profitability. Nowadays only good communication we can achieve all our goals, to be better than the competition, attract new customers and to successfully differentiate in the market. Successful communication is a skill that requires daily training, and with the examples given in this work can be much easier.