prikaz prve stranice dokumenta POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA
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undergraduate thesis
POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:284411
Briševac, Štefanija
Zagreb School of Business

Institutional repository: Repository ZSB

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Briševac, Š. (2016). POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:284411

Briševac, Štefanija. "POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:284411

Briševac, Štefanija. "POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:284411

Briševac, Š. (2016). 'POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA', Undergraduate thesis, Zagreb School of Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:284411

Briševac Š. POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:180:284411

Š. Briševac, "POSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:284411

Metadata
TitlePOSLOVNI I MARKETINŠKI PLAN OBRTA ZA PROIZVODNJU KOLAČA, SLASTICA I PRIRODNIH VOĆNIH NAPITAKA
Title (english)Business and marketing plan of a company that produces cakes, sweets and natural fruit juices
AuthorŠtefanija Briševac
MentorNeven Šipić (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Rad prikazuje poslovni i marketinški plan obrta za proizvodnju kolača, slastica i voćnih napitaka. Naziv obrta je „Tortica – najfiniji kolači i slastice“. Lokacija je u Dugom Selu. Vlasnik je Štefanija Briševac, a tip poslovanja je ugostiteljstvo i uslužne djelatnosti. Obrt uključuje ugostiteljski objekt u sklopu kojega bi bio i proizvodni prostor. Poslovna ideja nastaje zbog nedostatka ponude kvalitetnih kolača, slastica i zdravih napitaka na području Dugog Sela i okolice. Za potrebe izrade poslovnog plana provedeno je istraživanje na 500 ispitanika. Izrađen je i marketing plan koji za početak predviđa nešto veća ulaganja, a nakon uhodavanja i uvida u stvarni potencijal, marketing strategija se prilagođava poslovanju. Obrt bi u početku zapošljavao četiri osobe: profesionalnog slastičara, dva konobara i vlasnicu. Izvor financiranja za ovaj projekt bi bio bankovni kredit. kolači, voćni napitci, istraživanje, oglašavanje
Abstract (english)
This paper shows a business and marketing plan for the production of cakes, pastries and fruit drinks in a small company (craft). The company's name is „Tortica – najfiniji kolači i slastice“ („Tortica – the finest cakes and sweets”). Location is in Dugo Selo. The owner is Štefanija Briševac and type of business is catering and service industries. Craft would include catering facility and production line, both in the same place. The business idea was born due to the lack of quality cakes, pastries and healthy drinks offer in Dugo Selo and surrounding area. In order to develop a business plan, there was conducted a survey on 500 respondents. It is developed a marketing plan for initial actions, which includes higher investments comparing to the second part of marketing plan. After having insight into real potential of the craft, marketing strategy will be adopted. Craft would initially employ four people: professional pastry chef, two waiters and owner. Source of investments for this project would be a bank loan. cakes, fruit drinks, research, advertising
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:284411
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-01 07:48:34