Every company at the market makes her own identity and endevaors to construct a brand which will be recognizable in specific industry. That process is complex and long lasting but it can be crucial if we talk about entire business. When making a product it is important to know that there is a problem of offer and demand as one of the biggest questions in economy. Understanding the problem of demand will be important when we create quality and timely production and distribution. Accrodingly, a lot of companyes will make additional requirements which will help them during placement of their additional requirements which will help them during placement of their products or services. Automotive industry demands understanding the process of purchases and a different sort od impact which can make affect at a buyer in that cause. Brand is one of the main demands which is often a starting point when we choose a car. At this kind of market often exist a very loyal buyers which gladely returs to the checked solutions. The biggest challenge in strategy is positioning a mark but the big challenge is also the concept of its creation. When choosing a car we have to consider a large number of influential factors. Brand is created with quality promotion and good public relations. Promotion and public relations can be crucial factors during the time in which buyer makes a decision. Very important part of a branf is her entire design which is one of the many elements that are important for choosing a car. Modernd markets are full of different brands but it is important to understand their function which helps the entire value.