In the paper "The influence of the media on the perception of beauty" we discussed the concept of communication in which we went through the entire communication system, which includes the types of communication as well as the principles of communication itself. With the advent of digitalization, communication itself has changed, so with the advent of the same we got the media that replaced one-way communication with two-way. This type of communication has enabled the media to receive feedback from the recipient of the message, all in the form of gathering information, so that future messages or media content are conceived in a way that has the best possible coverage and impact on the public. The paper monitors the development of the media and its impact on public opinion, as well as the shaping of reality in the production of media content. We also touch on important topics such as media seduction, sensationalism, media literacy and the art of media manipulation, and through each topic we define the concepts themselves, as well as their advantages and disadvantages, more precisely risks. In the last points of the final paper, we analyze the influence of the media on the perception of beauty and the beauty of illusion, in which we illustrate the real picture of media manipulation through examples. In the last chapter, on the example of the Dove Real Beauty campaign, we present factual data, which in percentages show a realistic picture of women's dissatisfaction with their own body, the cause of which we find in the media content to which we are exposed.