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undergraduate thesis
CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:769947
Tomašević, Lana
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Tomašević, L. (2016). CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:769947

Tomašević, Lana. "CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:769947

Tomašević, Lana. "CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:769947

Tomašević, L. (2016). 'CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA', Undergraduate thesis, Zagreb School of Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:769947

Tomašević L. CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:180:769947

L. Tomašević, "CONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:769947

Metadata
TitleCONTENT MARKETING I ULOGA DRUŠTVENIH MREŽA
Title (english)Content marketing and the role of social networks
AuthorLana Tomašević
MentorSanja Rocco (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad je podijeljen na 4 točke u kojima se razrađuje tema. Rad obrađuje sami odnos organizacije i potrošača, postavlja pitanja od kuda potječe, koje su potrebe potrošača, koliko je bitna interaktivnost između organizacije i potrošača u novom svijetu Interneta, kako personalizirati odnos prema potrošačima te kako se društveni marketing postavio kao nezaobilazni dio bilo kojeg brenda, tvrtke ili korporacije. Isto tako kako primjeniti interaktivni, društveni i content marketing za poboljšavanje prodaje, poznavanja brenda, koji su koraci u kreiranju content marketinga i kome je namjenjen, te stvaranje pozitivne asocijacije sa samim brendom. Kroz rad, temu će biti prikazana kroz tri praktična primjera.
Abstract (english)
The work is divided into 4 points. The paper deals with the relationship of the organization itself and the consumer, raises questions of where it came from, what are the needs of consumers, how important interaction between organizations and consumers in the new world of the Internet is, how to personalize the relationship with consumers and how to set up social marketing as an essential part of any brand, company or corporation. Also how to apply interactive, social and content marketing to improve sales, knowledge of the brand, which are steps in the creation of content marketing and which is intended, and create positive associations with the brand. Throughout the work, the subject will be displayed with three practical examples.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:769947
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-13 09:01:58