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undergraduate thesis
ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D
Karlovac: Karlovac University of Applied Sciences, 2022. urn:nbn:hr:128:344365
Maras, Mario
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Maras, M. (2022). ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:344365

Maras, Mario. "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:344365

Maras, Mario. "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:344365

Maras, M. (2022). 'ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:344365

Maras M. ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:128:344365

M. Maras, "ISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:344365

Metadata
TitleISTRAŽIVANJE ZADOVOLJSTVA POTROŠAČA PROIZVODIMA I DIGITALNIM MARKETINGOM PODRAVKE D.D
Title (english)MARKET RESEARCH OF CUSTOMER SATISFACTION WITH PODRAVKA`S PRODUCTS AND DIGITAL MARKETING OF PODRAVKA
AuthorMario Maras
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberIvana Varičak (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2022-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je istraživanje zadovoljstva potrošača proizvodima i digitalnim marketingom Podravke d.d.. U radu su iznesene teorijske spoznaje iz područja digitalnog marketinga. Digitalni marketing je strateški proces stvaranja, distribucije, promocije i postavljanja cijene za proizvode koji su namijenjeni ciljanom kupcu u virtualnom okruženju. Podravka d.d. je najpoznatija vodeća hrvatska prehrambena kompanija koja se bavi proizvodnjom prehrambenih proizvoda od začina, juha, gotovih jela, mesnih proizvoda, dječje hrane pa sve do pekarskih proizvoda. Podravka d.d. se najviše oglašava putem digitalnog marketinga kroz društvene mreže kao što su Facebook i Instagram. Provedeno je istraživanje zadovoljstva potrošača proizvodima i digitalnim marketingom Podravke d.d.. kroz četiri glavna dijela: kvaliteta Podravkinih marki, odanost prema Podravkinim markama, zadovoljstvo Podravkinim proizvodima te digitalni marketing Podravke d.d..
Abstract (english)
The topic of this final paper is research on customer satisfaction and digital marketing of Podravka d.d.. The paper presents theoretical knowledge from the field of digital marketing. Digital marketing is a strategic process of creating, distributing, promoting and pricing products that are intended for a target customer in a virtual environment. Podravka d.d. is the most famous leading Croatian food company that produces food products from spices, soups, ready meals, meat products, baby food to bakery products. Podravka d.d. is mostly advertised through digital marketing through social networks such as Facebook and Instagram. A survey of satisfaction with products and digital marketing of Podravka d.d. was conducted through four main parts: quality of Podravka's brands, customer satisfaction and loyalty with Podravka products and digital marketing of Podravka d.d..
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:344365
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-15 09:46:32