Culture is a social category and its basic function is to communicate with the world. It is transmitted from generation to generation and occurs in various forms. It varies from society to society and gradually changes and evolves. Culture is learned from older members of society, but each new generation also adds something of its own. It also greatly influences consumer behavior. The behavior of each consumer in person is a reflection of his habits, ideas and values. Depending on which culture the consumer belongs to, they will behave differently. Thus, the consumer in Germany will carefully plan his purchase, the consumer in Japan will try to make his purchase as efficient and economical as possible, while the buyer in Islamic countries will bargain with the seller to achieve the best possible price. Consumer behavior today is one of the essential items that are analyzed when choosing the right marketing strategy. In order to choose a good strategy, it is important to explore the culture in which the potential customer is and how that culture and its values affect the behavior of consumers. With the development of culture, new attitudes of consumers will take shape and it is necessary to anticipate them in time. To examine how much culture has an impact on consumer behavior, a survey was conducted in which respondents gossiped about how much their cultural values affect them as consumers.